Apple TV Plus, Apple’s streaming service, will join Amazon’s Prime Video in the United States later this month. It might be the best way to watch shows and movies from Apple’s service, especially for Android devices.
You can add Apple TV+ to your Prime Video for $9.99 per month, which is the same price as the existing direct subscription, with access to the same shows and movies like Severance and Ted Lasso. The main benefit here is that if you already have Prime Video, you would be able to watch shows and movies from Apple TV+ without switching apps. The Prime Video app is also available on more platforms than the Apple TV+ app. For example, there’s still no Apple TV+ app for Android phones and tablets, but those devices do have a Prime Video app.
Amazon said in its announcement, “Apple TV+ joins Prime Video’s extensive collection of more than 100 add-on subscription options in the U.S., which are available for customers alongside Amazon MGM Originals, movies and series to buy or rent, live sports, and free ad-supported content. Customers can seamlessly customize their own streaming experience, all directly on Prime Video, with one billing relationship, in one convenient app, available across thousands of devices.”
Apple is probably hoping this will expand the subscriber base for the Apple TV+ service. Amazon is known for its extensive subscriber base and its Prime Video Channels, which offer a wide selection of over 100 streaming service add-ons. This may make it seem like a drop in the bucket, but Apple will likely be one of the forefront services. However, Amazon’s overall strategy seems to mimic other services like Comcast. Comcast offers bundled packages that include Netflix, Peacock, and Apple TV Plus, which is supposed to add more value for customers.
