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Augmented reality has been floating around for years, mostly living in tech demo videos and marketing slides from people telling you it will blow up to be something huge. That’s starting to change, though Businesses are slowly starting to finding real value in AR, and in typical Apple fashion, the foundation in the hardware and software has been there all along; it just took time for use cases to crop up.
About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise grade Wi-Fi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.
iPhone and iPad are already powerful AR devices. With LiDAR scanners, fast chips, and Apple-built frameworks like ARKit and RealityKit, everything works together out of the box. No extra hardware. No complicated configuration. It reminds me of Apple Pay. It sat on the iPhone for years before it became part of everyday life. Apple Pay is almost 100% of my payments now, which makes outages like yesterday’s even more painful. AR feels like it is following the same pattern. Gradually, then suddenly. In the enterprise, AR is starting to prove itself in some very practical ways:
- Remote support: Apps like TeamViewer Pilot use AR to let remote teams guide field techs in real time. No need to fly someone out or ship equipment back. You can walk someone through the fix step by step while they are on site, using just a phone or tablet. It saves time, cuts costs, and keeps work moving.
- Faster training: Splunk AR and Complete Anatomy turn static instructions into interactive walkthroughs and training. Trainees get hands-on experience without needing to be physically on-site with someone. Splunk AR gives your team access to live data while they are working on equipment in the field. It helps techs troubleshoot faster and fix issues on the first try, which saves time and keeps costs down.
- Better decisions: Architects using Shapr3D or Endless Aisle retailers can show clients exactly what a space or product will look like, without relying on imagination or rough mockups. You are putting the actual experience in front of the client so they can see it, understand it, and make a confident and accurate decision immediately.
Apple’s approach to AR has been this: Build the technology, let developers figure out what’s possible, and then wait for the moment when it starts solving real problems for people. That’s what happened with the iPhone and the App Store. What launched in 2008 set the foundation for the app economy of 2025. We’re seeing the same thing play out with AR on iPad and iPhone. Apple Vision Pro will likely follow that same path. The main difference is that Apple Vision Pro requires dedicated hardware, and AR did not.
Wrap up
Apple’s approach in the consumer world is to be last to new trends and make a big splash. It takes some experimentation and patience in the enterprise, and AR looks to be on the cusp of unlocking some cool and beneficial solutions. I suspect over the next 5 years, we’ll see a lot more use cases popping up.
Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.
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