Recently news was received from the giant of telephony Apple, indicating that the company is developing a new modality for its well-known Apple Store. The surprise was that the application would start using the benefits of augmented reality for it.
Suddenly, rumours began to arrive about how it would work: just like the Macs, you could simply point your device at a product and you would start to see the details, specifications, price and so on inside the screen. This application would even work inside modern iPhones, making the experience accessible to everyone.
The news came as a bombshell for many users since Apple has been developing this feature for their devices since around 2020 without giving any news. With this, they seek to place themselves among the best recent AR releases.
With all these details revealed, one question remains: Will users use this AR shopping feature? Here in this article, we will look to analyse that in depth.
How Will This New App Work For iPhone Devices?
As we have explained above, the new function will seek to make the purchase process more interactive within Apple stores. In them, the user will be able to find out about each product or accessory by putting their device in front of the product and will immediately receive all the information and data available to it.
With this function, Apple seeks to create a much more vivid environment when using their devices, creating a very similar experience to that of an online casino establishment where live casinos where players interact with real card dealers in addition to online jackpot slots. Combining technology with reality, the aim is to create a unique shopping experience.
However, the real challenge lies in the API that is under secret development. This software is intended to be sold to several stores, so they will be able to replicate the experience: with just using our iPhone, we will be able to obtain the data of any product they have in their inventory.
This could become something quite sought after since the fact of being a new and striking way of shopping would make many people spend part of their time exploring how it works.
What Advantages Will This Application Bring To The Current Market?
Although for now, it is a function limited to Apple stores, clearly the possibility that in the future it will be found in other stores is a striking feature. The company would be introducing to the market a new way of shopping that goes hand in hand with the recent generations where everything is handled by a Smartphone.
The use of this software could allow several stores to dedicate less staff to the presentation area and focus on sales, in addition to allowing each person to get impartial information about each product before purchasing it.
This methodology would bring an increase in sales in the first few weeks, but the question is whether users will continue to use it after their curiosity has been satisfied.
Will This AR Feature Be Used By Consumers Or Will It Be Forgotten?
As soon as this application is active, most users will be inclined to try it, so its population will be high for some time. However, in the past, we have seen such applications (such as the popular game Pokemon GO) where users after a while were leaving it in oblivion.
The challenge for Apple will lie in how it manages to maintain its application as a necessary part of the modern market. With constant updates, new features and dedicated functions, they will likely manage to make it become something necessary.
Finally, we can only wait to see what the application will be like and what the final opinion of it will be.
