Need a new phone? You’ve come to the right place.
With new handsets launching left, right and centre, it can be difficult to keep track of what’s worth buying. Your decision is easier if you want an iPhone – Apple only releases a few handsets each year, meaning your options are relatively limited. Your choice of Samsung Galaxy phones is more widespread, though it makes things more straightforward if you’re set on Samsung.
But what if you’re considering any phone, including all Android phones? Your decision gets a lot more difficult, which is where this guide comes in.
We review every phone that’s worth buying – that’s over a hundred every year – but only the absolute best make the grade here. If you’re looking for something more affordable, see our best budget phones and best mid-range phone guides instead.
We can easily recommend all the phones below, but each model stands out for individual reasons. Whether you’re looking for a phone with AI features, great cameras, brilliant gaming performance, superb battery life, a folding screen or simply value for money, there’s something here that will appeal to you.
Samsung, Google, Apple, Xiaomi, OnePlus, Honor, Motorola and Nothing (via sub-brand CMF) are all represented here. Nokia, Realme, Asus, Huawei, Honor, Vivo and Sony miss out, but you will find them in other phone buying guides. At the bottom of this article, you’ll also find detailed buying advice, helping you to pick the perfect phone for your personal needs.
For more information and advice, see our full guide to the best phone deals, plus dedicated round-ups of the best Samsung Galaxy deals and best Google Pixel deals.
Best phone 2025
1. Samsung Galaxy S25 Ultra – Best overall
Pros
- Top-tier performance
- Impressive cameras
- Gorgeous anti-reflective screen
- The most advanced AI around
- Slick software experience
Cons
- Very similar to S24 Ultra
- S Pen has no Bluetooth
- Expensive
Best Prices Today:
The S25 Ultra looks almost identical to the S24 Ultra, and from a hardware perspective, it is. But this doesn’t stop it from being the best phone you can buy right now, provided money is no object.
There are now even fewer weaknesses than before, with even more processing power, small but noticeable camera improvements and a new anti-reflective screen that puts the 6.9-inch, 120Hz OLED panel in a league of its own. The newly rounded corners make it easier to hold.
You also get the best software experience we’ve ever seen on a Samsung phone (and maybe an Android phone full stop), with an extensive suite of genuinely useful AI features and class-leading seven-year update support.
However, it’s by no means perfect. It’s a shame to see the built-in S Pen downgraded to be without Bluetooth, while such a heavy, bulky phone won’t be for everyone. It’s also still very expensive.
But if you want the best of the best when it comes to smartphones right now, the S25 Ultra is the device to get.
Read our full
Samsung Galaxy S25 Ultra review
2. OnePlus 13 – Superb all-rounder
Pros
- Stellar performance
- Great user experience with nice AI additions
- Incredible battery life
- Super-fast charging
Cons
- Some camera niggles
- Magnetic accessories only work with case
Buy a OnePlus 13 from Fonehouse on Vodafone with 100GB data for £47/month and £29 upfront
The OnePlus 13 takes what made the OnePlus 12 so great and makes it even better. This is the best phone OnePlus has ever made, and up there with the finest around right now.
What makes it so good? It’s a brilliant combination of top-class hardware, slick software and extensive support, meaning the phone could be your main phone for many years to come.
Highlights include the stellar Snapdragon 8 Elite performance, a gorgeous 6.82-inch OLED screen and incredible battery life with 100W charging support. Those factors alone are enough to make it worth considering.
But the OnePlus 13 is equally impressive on the software side, with Oxygen OS one of the best Android skins around and lots of useful AI features. Four years of OS updates and six years of security updates aren’t class-leading, but plenty good enough for most people.
With all that in mind, and a price tag that significantly undercuts many rivals, why wouldn’t you buy it? Unfortunately, while good enough for most people, the cameras are a clear step down from the best around, which will be a dealbreaker for many.
If you can look beyond that and the fact that a case is required for MagSafe-style magnetic charging accessories, the OnePlus 13 will serve you very well.
Read our full
OnePlus 13 review
3. Xiaomi 15 Ultra – Best cameras
Pros
- Incredible camera performance
- Excellent screen
- Solid battery life & fast charging
- Silky performance
Cons
- Some design backsteps
- Not the best Android skin
- Mixed bag of AI features
- Not available in the US
Best Prices Today:
If photography is your top priority, there’s no better phone than the Xiaomi 15 Ultra right now. When it comes to stills, the handset is in a league of its own.
Alongside a trio of 50Mp lenses (main, ultrawide and 3x telephoto), you also now get a 200Mp periscope with 4.3x optical zoom. That enables some of the best zoom shots you’ll find on any phone, though the loss of variable aperture on the main lens makes it slightly less flexible when the subject is closer.
Still, with the optional Photography Kit accessory, it comes closer to replacing a DSLR than any other handset. A very capable 32Mp selfie camera is the icing on the cake.
However, you won’t be taking photos all the time, so it’s good to know that the Xiaomi 15 Ultra boasts top-tier performance, a gorgeous display and strong battery life (plus 90W fast charging), all with a durable yet chunky design.
Its main drawback is on the software side, where Xiaomi’s HyperOS 2 skin doesn’t feel particularly intuitive, and AI features aren’t always flawless.
Given the high price tag, there are better options out there if you’re happy with photos that are just ‘very good’. But if you want the absolute best photography experience out there, the Xiaomi 15 Ultra is the phone for you.
However, it’s also worth considering the regular Xiaomi 15, which is more compact and affordable.
Read our full
Xiaomi 15 Ultra review
4. Oppo Find X8 Pro – Superb all-rounder
Pros
- Awesome camera system
- Great battery life
- Super powerful
- New camera control button
- Useful AI features
Cons
- Smaller sensors than the Find X7 Ultra
- No autofocus on the selfie camera
- Magnetic charging only works with case
Buy an Oppo Find X8 Pro from O2 with 25GB data for £55.69/month and £30 upfront
After Oppo decided not to release its Find X6 and Find X7 series flagships outside China, the Find X8 series marks a triumphant return to Europe.
Both the Find X8 and Find X8 Pro are excellent phones, but the latter has a slight upper hand. It’s powerful, good-looking, offers amazing battery life and has plenty of software perks.
But it’s the cameras that set it apart from rivals, and turn a great phone into a superb one. For pure image quality, it’s probably only the Xiaomi 14 Ultra that can rival it right now for UK buyers.
The phone isn’t without its compromises – there are a couple of small camera downgrades compared to the Find X7 Ultra, while the software takes some getting used to – but there’s no doubt that the Find X8 Pro is up there with the very best phones you can buy right now.
Read our full
Oppo Find X8 Pro review
5. Google Pixel 9 Pro XL – A great alternative
Pros
- Impressive cameras
- Superb display
- Some of the best software around
- Seven years of updates
Cons
- Expensive
- Rather generic design
- Battery life could be even better
Best Prices Today:
If none of the options above appeal to you, a Pixel 9 is probably your best bet. And if you want the absolute best experience, the newly-branded Pixel 9 Pro XL is the one to go for.
While not quite the standout phone we saw with the Pixel 8 Pro, the 9 Pro XL still delivers a compelling experience in almost all key areas.
The cameras are the highlight once again, offering vibrant, high-contrast photos while maintaining key details. That includes low-light conditions, even if the brightening is by no means true to life. A quality ultrawide lens and 5x optical zoom from the telephoto make it an impressively versatile camera system, while selfies from the upgraded front lens are excellent.
Elsewhere, the excellent 6.8-inch display is a joy to use, while Google’s Tensor G4 chipset delivers solid performance. And the build quality is higher than ever, even if the move to a more generic design will disappoint some people.
Google continues to ace the software experience, even if the 9 Pro XL runs Android 14 out of the box and AI features are hit-and-miss. Google’s commitment to seven years of both OS and security updates is yet to be beaten on any phone.
Battery life is decent, rather than a key strength, while 37W charging feels slow. Ultimately, whether you buy the 9 Pro XL depends on whether you think the even higher price tag is worth it.
If not, consider the Pixel 9 Pro or regular Pixel 9 instead, though there are downgrades to be aware of.
Read our full
Google Pixel 9 Pro XL review
6. Apple iPhone 16 Plus – Best iPhone
Pros
- Large Super Retina XDR display
- Smooth performance
- Excellent battery life
- Useful Camera Control button
Cons
- No 120Hz refresh rate
- Incomplete AI at launch
- Starts at 128GB storage
Buy an iPhone 16 Plus from Mozillion with 10GB data for £36.83/month and £0 upfront
From the 2024 line-up, the iPhone 16 Plus is the sweet spot with its combination of size, price and features.
Here, you’re getting a strong all-rounder that’s closer to the Pro Max than usual, considering the Action Button has now trickled down, and the new Camera Control button isn’t exclusive to the Pro models.
And support for Apple Intelligence is a big deal these days, even if the AI features won’t make a big difference to the way you use your phone yet.
The screen isn’t as big or impressive as the Pro Max, and you get a regular A18 chipset instead of A18 Pro, but these will be plenty good enough for most people. You also miss out on a telephoto lens and 1TB storage, but again, a lot of people won’t mind these trade-offs for a more reasonable price.
Unless you’re looking for a more compact model, the 16 Plus strikes a good balance between features and affordability, making it our go-to from Apple’s latest range. However, if you want a more premium experience and are willing to pay more, go for the iPhone 16 Pro Max instead.
Read our full
Apple iPhone 16 Plus review
7. Google Pixel 9a – Best mid-range phone
Pros
- Attractive display
- Strong main and selfie cameras
- Excellent software
- Seven years of updates
Cons
- No telephoto camera
- Slow charging
- Polarising design
Buy a Google Pixel 9a from Fonehouse on Three with 100GB data for £20/month and £0 upfront
The Pixel 9a might not be the absolute best phone you can buy right now, but it is the easiest to recommend. If you’ve got around £500/$500 to spend and want a solid all-rounder that will last, this is the phone for you.
It’s not like the Pixel 9a doesn’t have any standout features, either. The 6.3-inch P-OLED display is excellent, while the main 48Mp rear camera is one of the very best – including on flagships. You can also expect solid performance and strong battery life from the 5100mAh cell.
But it’s software where the phone really shines. Android 15 is at its best on the Pixel, while even the pared-down AI experience (compared to the flagship Pixel 9 series phones) can still be very useful. Alongside timely updates and seven years of software support, the Pixel 9a is a mid-range phone that’s hard to beat.
The lack of a telephoto lens and slow 23W charging are the big downsides, while some people will be disappointed by the nondescript design, but that doesn’t stop the Pixel 9a from being an excellent choice.
Read our full
Google Pixel 9a review
8. Nothing Phone (3a) – Best value phone
Pros
- Incredibly stylish design
- Affordable price point
- Slick and speedy software
- Great battery life
Cons
- Ultrawide camera isn’t great
- No charger in the box
Buy a Nothing Phone (3a) from EE with 25GB data for £37.36/month and £30 upfront
With a starting price of just £329/$379, the Nothing Phone (3a) is one of the most affordable mid-range phones out there. But for most people, there’s no need to spend more.
The Phone (3a) offers an impressive combination of premium, unique design, rapid performance and great battery life. The display is a slick 120Hz OLED, and Nothing’s take on Android 15 is a compelling one, especially with up to seven years of updates.
The main compromise is the cameras, but the 50Mp main, 50Mp telephoto, and 32Mp selfie lenses still outshine many rivals at this price. The 8Mp ultrawide is the big disappointment, but that won’t be solved by paying more for the (3a) Pro.
Overall, the Phone (3a) is an impressively well-rounded phone at a fraction of the price of flagships. Unless you really care about photography, AI features or the absolute best performance, the phone will serve you well.
Read our full
Nothing Phone (3a) review
9. CMF Phone 2 Pro – Best budget phone
Pros
- Impressive cameras
- Excellent display
- Strong performance
- Excellent value for money
Cons
- Only IP54 rated
- Longer software support elsewhere
Nothing sub-brand CMF’s second phone might adopt the ‘Pro’ name, but it’s still very much a budget phone. And with a starting price of just £219/$279 (more storage in the US), you won’t find a better handset for the money.
What makes the Phone 2 Pro so special? Essentially, it takes everything that made the CMF Phone 1 so good and makes it significantly better, in exchange for only a small price increase.
We’re talking two brand-new camera sensors, with the main lens also getting significantly better. For the price, you can expect some of the best photos around.
Add that to a brighter, more accurate display, a nice performance boost and the all-important NFC that was missing from the original (enabling contactless payments), and the Phone 2 Pro has a lot going for it.
The standout, customisable design remains, as does Nothing’s user-friendly take on Android 15. The three years of OS updates is a little underwhelming, while you don’t get full water or dust resistance, but the CMF Phone 2 Pro undoubtedly has a lot going for it.
Read our full
CMF Phone 2 Pro review
10. Motorola Razr 60 Ultra/Razr Ultra 2025 – Best foldable phone
Pros
- Stunning, robust design
- Gorgeous displays
- Top-tier performance
- Excellent battery life
- Useful cover screen
Cons
- No telephoto camera
- Only four years of updates
- Expensive
Best Prices Today:
Buy a Motorola Razr 60 Ultra from iD Mobile with 100GB data for £38.99/month and £9 upfront
The Razr 50 Ultra was already the best folding phone of 2024, but the Razr 60 Ultra extends Motorola’s lead over the competition.
We’re talking stunning new design finishes, including Alcantara and real wood, a tough build and two excellent displays. The 4-inch cover screen is impressively versatile, while the 7-inch internal display has a barely noticeable crease.
Motorola has also equipped the 60 Ultra with Qualcomm’s flagship Snapdragon 8 Elite chip, impressive battery life from the 4700mAh cell and rapid 68W charging.
The lack of a telephoto camera is disappointing at this price point, while just three major OS updates and four years of security patches are well behind the seven years of both offered by the Galaxy Z Flip 6. But if you want the best all-around folding phone on the market, the Razr 60 Ultra is the device for you.
If you’re looking for something more affordable, look out for our review of the regular Razr 50 soon. If a book-style foldable is your preference, go for the Google Pixel 9 Pro Fold.
Read our full Motorola Razr 60 Ultra review
Your buying guide for the best phones in 2025
When choosing a phone, you should consider these things: build quality and design, display, performance, cameras, battery life, software and value for money.
Generally speaking, a flagship phone in 2025 will start at around £700/$700 but can cost well over $1,000/£1,000 in some cases.
On contract, you’re looking at between £30 and £50 per month on average in the UK, but you can spend a lot more if you want an expensive phone and lots of mobile data. In the US, you can often find very good contract deals on phones, typically better than in the UK and Europe.
It’s worth noting that while this list highlights the best smartphones available right now, that doesn’t explicitly mean flagships (even though they do feature heavily here). There are entries that cross over with our mid-range and budget phone round-ups too, but earn their place here based on the capabilities and quality on offer for their price.
Buying a phone outright will usually give you the best value, but we appreciate that finances in the real world don’t always accommodate such big one-off purchases. If you can, you’ll obviously need a SIM card and plan, as well as the phone. If you don’t already have one, check out our best SIM-only deals.
Why you should trust Tech Advisor
Phone reviews and buying advice have been a staple of Tech Advisor’s coverage since the original iPhone was released in 2007 and Android made its first headlines in 2008.
We’ve guided you through 2G, 3G, 4G and 5G; we’ve reported on the rise and fall of Windows Phone, BlackBerry phones and LG phones.
We’ve seen smartphone makers scramble to offer the biggest, brightest, highest-resolution, fastest-refreshing, toughest, flexible, foldable and even three-dimensional displays; we’ve seen an arms race in processors and graphics in the quest for the ultimate mobile performance; a long-running game of how many cameras – and then how many megapixels – they can first squeeze on to the handset, and later hide out of sight; a push for batteries that can go – never mind all day – but all week; and new technologies that enable water resistant and vastly improve audio.
We’ve held your hand through a fascinating journey of mobile hardware, and today, some 18 years later, it’s the software smarts and once impossible-to-imagine AI capabilities that glue us to this path. We perform in-depth, real-world testing on every new Android and iPhone model that’s worth buying (dozens every single year), adopting it as our primary phone for the most authentic experience possible and making sure we are in a position to give you the best possible phone buying advice.
Smartphones buying advice
Should I buy an iPhone or an Android phone?
There’s more than one mobile operating system, but really only two worth talking about: Android and iOS.
The vast majority of phones today run Android, Android 15 being the latest publicly released version. Apple’s iOS platform, currently on iOS 18, may have a lower market share, but developers almost always release their apps on iOS first. As a result of this approach, it arguably offers a smoother app experience.
If you have an Android phone or iPhone and want to move to a phone running the other OS (operating system), it’s fairly easy to transfer your contacts and other select data from one to the other.
What you can’t move are paid-for apps and certain app data, so keep this in mind if you’re considering a change of platform – and research any specific concerns you may have about the process.
Should I buy an unlocked phone?
An unlocked phone is one that is not tied to any particular mobile network operator. Buying ‘unlocked’ usually means buying the phone outright without a SIM card or contract attached.
The most important point is that an unlocked phone is almost always a better deal than buying a phone on contract, if you can afford it.
The only real exception to this is Apple’s iPhones. Because of their traditional popularity, operators often subsidise the cost of buying an iPhone in order to lock you into a lucrative long-term deal.
Generally speaking, if you can afford the upfront cost of the handset, you will pay less over the life of your phone by buying unlocked.
More importantly, you are not locked into a lengthy contract. If you want a new handset at any time, you can buy one without having to pay your way out of the contract or commit to another two years.
Just be sure to make certain the phone you’re getting is not locked to a certain network. All phones sold in the UK since December 2021 must be unlocked.
Which SIM or mobile plan should I get?
One other thing to consider is the size and shape of the SIM required for your phone. Make sure you get a nano-SIM if a nano-SIM is what your phone requires.
For the record, every phone in this list takes a nano-SIM, aside from some iPhone models in the US, which use eSIM.
But for most people, it’s best to stick with a physical SIM card for now. Most networks send you a SIM card in three different sizes, so you can just pop out the one you need.
If you’re looking for a SIM-free or unlocked phone, you probably already have a SIM card you’d like to use.
4G connectivity is still fine for most people. But if you want 5G, make sure both the phone and the SIM support it.