BitBase, a cryptocurrency exchange and ATM provider, has launched its BTBS token through a listing on Uniswap.
The token is a utility token on the Ethereum and Binance Smart Chain Network, and will help build up customer loyalty, according to a press release.
With the token, users can gain access to exclusive services, get refunds and vote on company decisions.
“Our value proposition is based on physical points of sale and ATMs, and various digital tools for the sale and custody of cryptocurrencies, but we were lacking the third pillar to complete the strategy, a cryptocurrency of our own to close the circle,” Alex Fernandez, BitBase CEO, said in the release. “Unlike other projects, our strategy has been to first build a profitable business with a recurring customer base, to now launch our currency and expand internationally by involving users in our expansion.”
