TLDR
- The Blockchain Group acquired 580 Bitcoin (worth $50.64 million), its largest purchase to date, bringing total holdings to 620 BTC
- The company’s stock has jumped 226% since November when it began its Bitcoin treasury strategy
- Backed by Adam Back, the firm is positioning itself as Europe’s first Bitcoin Treasury Company
- The purchase was funded through a convertible bond issued on March 6
- The company introduced new KPIs including “BTC Yield” which has reached approximately 710% year-to-date
The Blockchain Group has purchased 580 Bitcoin worth approximately $50.64 million, marking its largest acquisition of the cryptocurrency to date. This latest purchase brings the France-based company’s total Bitcoin holdings to 620 BTC, valued at around $54 million at current prices.
The purchase was announced on March 26 and comes as the company’s stock has surged 226% since it began accumulating Bitcoin in November 2024. The Blockchain Group’s shares on Euronext Paris have risen to 0.48 euros ($0.52), reflecting strong investor confidence in its Bitcoin-focused strategy.
This marks the third Bitcoin purchase by the company. Its first acquisition of 15 BTC happened on November 5, coinciding with Donald Trump’s presidential election victory. This timing proved fortunate as Bitcoin went on a month-long rally afterward.
The second purchase of 25 BTC occurred on December 4, when Bitcoin was trading around $96,000. The cryptocurrency reached $100,000 for the first time the following day, another well-timed move by the company.
The latest purchase comes just days before the end of Q1 2025. It also approaches the first anniversary of the Bitcoin halving that took place on April 20, 2024. The company executed this purchase through Swissquote Bank.
The Blockchain Group is backed by Adam Back, a well-known figure in the cryptocurrency space. It has positioned itself as a pioneer in Europe, becoming the first European company to adopt a Bitcoin treasury strategy.
To fund this latest acquisition, the company used proceeds from a convertible bond issue that was announced on March 6. This approach aligns with their strategy of using excess cash flow and capital raises to accumulate Bitcoin.
The company has introduced three new key performance indicators to track its Bitcoin Treasury strategy. These include “BTC Yield,” “BTC Gain,” and “BTC € Gain.” Since the beginning of 2025, the group has achieved a BTC Yield of 709.8% and a BTC Gain of 283.9 BTC.
The Blockchain Group
Founded in 2008, The Blockchain Group describes itself as a “global umbrella” of companies specializing in data intelligence, AI, and decentralized technology. Its pivot to Bitcoin represents a strategic shift to maximize shareholder value through cryptocurrency accumulation.
Alexandre Laizet, Deputy CEO and Director of Bitcoin Strategy at The Blockchain Group, explained their approach in an interview with La Place. He stated that Bitcoin offers a unique opportunity to engage in mergers and acquisitions every two to three months, acquiring an asset that delivers approximately 60% annualized growth over four years.
The company’s strategy is straightforward according to Laizet: “accumulate Bitcoin, never sell it, and hold it indefinitely.” This approach aims to enhance long-term shareholder value through any capital-raising activity.
The announcement coincides with other companies making similar moves. On the same day, GameStop shares jumped nearly 12% after the company announced plans to purchase Bitcoin. GameStop plans to finance its purchase through debt financing and announced a $1.3 billion convertible notes offering after markets closed on March 26.
Strategy
The Blockchain Group’s strategy appears to be inspired by Strategy, the world’s largest Bitcoin treasury firm led by Michael Saylor. Strategy recently crossed the 500,000 Bitcoin mark, currently holding 506,137 Bitcoin.
Between November 2024 and January 2025, Strategy maintained a 12-week consecutive Bitcoin buying streak. This approach has proven successful for both companies as Bitcoin has shown strong performance over the past year, up 24.38% according to CoinMarketCap data.
Regarding institutional Bitcoin adoption, Laizet predicted it would take between 10 and 15 years for widespread acceptance. He noted, “The next phase is to establish all the necessary links between traditional finance and the emerging Bitcoin-driven financial ecosystem.”
This includes integrating Bitcoin into corporate treasuries as a store of value and facilitating transactions through stablecoins and blockchain-based money market funds. Laizet believes we are witnessing a tokenization of financial markets in general, with Bitcoin at the heart of this evolution.
The Blockchain Group’s Bitcoin strategy was designed as an effort to leverage the holding company’s excess cash and appropriate financing instruments. The company is listed on Euronext Paris, Europe’s second-largest stock exchange by market capitalization.
The company’s year-to-date price performance stands at 52.14%, with a current market cap of €43.47 million. Technical sentiment signals indicate a “Sell” rating, with average trading volume at 2,365.
