I’ve covered Black Friday sales for Wirecutter since 2016, vetting hundreds of thousands of bombastic bargain claims and navigating seas of mediocre “blowout” TV deals.
And while the official date of this mega event remains the day after Thanksgiving (November 29 this year), something else has become clear: The sale is growing in length. Early Black Friday discounts start weeks before the event, as early as October.
That ever-expanding sale dynamic makes it all the more important to take an informed approach. Knowing what you can scratch off your list early and what products you should wait to buy has never been more difficult.
That’s why we vet the pre-holiday sale prices of our expert-recommended gear so thoroughly. Below, we’ve highlighted only the best early Black Friday discounts on Wirecutter’s picks, so you can square away holiday shopping without fear of getting a bad price on a bad product.
