The growth of cryptocurrency and online gambling in the UK has been rapid, and it was inevitable that the two would complement each other. Crypto casinos welcome a range of customers that gamble using different cryptocurrencies, including:
- Bitcoin
- Ethereum
- Dogecoin
- Litecoin
- Bitcoin Cash
Accepting a wide variety of cryptocurrencies ensures casinos can welcome all types of new customers.
As a growing and highly competitive market, it is in the best interests of casinos to stand out from competitors and one of the best ways they can do this is by offering bonuses.
Why Do Crypto Casinos Offer Big Bonuses?
The UK gambling market was worth £3,303 from April 2022 to March 2023, a 7% rise from the previous year. The impact of COVID-19 changed betting patterns and introduced many people to online gambling. The convenience of being able to bet from home or on the move is something that has appealed to many.
The rise of cryptocurrency has been well documented and more than 15,000 businesses worldwide now accept Bitcoin, including KFC, Microsoft, and Twitch.
Not all online casinos accept cryptocurrency, but there is still a great choice. Crypto casinos often offer big bonuses to entice and retain customers.
Enticing New Customers
Attracting new customers to a betting site is essential and one of the best ways to do this is by offering new customers great value. This is typically done with welcome bonuses that can include free and matched bets.
When customers are checking sites to join, the ones with better sign-up offers will help to grab the attention of people browsing.
Retaining Existing Customers
Because most online casinos and gambling sites offer great sign-up bonuses, it can be challenging to keep hold of customers after they use them. This is why some crypto casinos will also offer bonuses and loyalty schemes to existing customers.
Bonuses and loyalty schemes that reward on-site activity and how much is spent will have a higher retention rate as players will not want to lose credits they have already banked.
Bonus Types
When searching for a new crypto casino, it can be difficult to determine which site is best for you. With such a wide range of choices, it can become overwhelming, so having an understanding of the games you enjoy playing and the bonus types will help you to make an informed decision.
Matched Deposit Bonuses
Matched deposit bonuses are an excellent way for customers to increase their intended stake without spending more money. The bonus will typically offer a percentage of the bonus amount and can vary significantly.
This means that betting sites that offer a 150% matched bonus will increase the stake by one and a half times. Though stakes are returned with winnings on successful bets, the bonus portion of the stake is not.
Other terms and conditions will typically apply to the bet, including a limit on the stake that will be matched and how many times the customer must play the initial deposit. (Source: https://www.bitcoincasinos.com/uk/)
Free Bets
Free bets are a popular sign-up bonus because they will always appeal to customers who want something for nothing. As with any crypto casino sign-up bones, it is essential that customers read the terms and conditions to fully understand what is on offer.
Most bonuses will have an expiration date and are only given to those that meet the criteria advised on the offer.
Sports Bets
If a crypto casino offers a sportsbook, free bets on big events can be successful in catching the attention of people shopping around for the best odds.
Free sports bets typically involve minimum (and sometimes maximum) odds and a predetermined currency that is to be used.
Slot Spins
Free slot spins at crypto casinos are popular and straightforward offers that let players take part in a predetermined slot game. Conditions for free spins will be advised beforehand and let the player know how many spins they receive and the value of the spins.
This method helps casinos attract and retain customers as well as promote new slot games. It also shows customers how to play the game, so they are more likely to play it in the future.
No Deposit Bonus
No deposit bonuses do not require the customer to deposit an initial stake. This can be a good way for customers to try a service without any risk.
These types of offers are usually of low value and require the customer to complete a verification process to minimise the risk of people abusing the deal.
Enhanced Odds Bonus
An enhanced odds bonus offers better odds on sportsbooks and other markets for new customers. The odds will be advertised and only apply to the specific market advised.
This type of bonus will typically be offered around a big event to attract customers looking for the best odds for major events.
