As we move away from physical media, there’s an attempt to make the virtual version of what we used to do physically bear some resemblance to each other. However, “renting” movies on digital platforms is far worse than the real deal. Things are not quite as good as they used to be!
Special Features Are Not Included in Digital Rentals
When I rented a movie at an actual movie rental store, I got the same content as someone who bought it outright. The rental version of the DVD did not have all the special features stripped out. So imagine my surprise when I rented movies from Apple TV only to find that the special features were nowhere to be found. Instead, you have to buy the movie outright if you want access to all those goodies. Am I a little miffed? Well yes, if I’m only going to watch a movie once, I don’t want a 500% surcharge just to see the special features!
You Can Share a Physical Rental Before Returning It
Let’s be honest, the place where you went to rent your movies did not really care where the movie went between you picking it up and the point where you returned it. As long as it is undamaged and rewound (in the case of VHS), you are all good. If I rented some movies for the week, I could lend them to my friends and family, and we could all watch them on our own time.
With digital rentals, once you start the movie, you can only watch it on one account, and that’s it. Physical rentals make it a simple matter of handing the disc or tape over, but with digital rentals they control everything you do during the rental period. I do not like that!
The Viewing Period and the Rental Period Were the Same
One rather irritating thing that digital rentals do is have a rental period, but if you start watching the movie, then another clock starts ticking. So, for example, you’ve rented a movie for 30 days, but once you start watching it, you have 48 hours before the rental ends. Not only is this needlessly complicated, but it feels a little unfair to tell me I’m renting a movie for a month, when I’m only renting it for two days. I’m not getting any extra convenience from the 30-day window to start playing the film.
With a physical rental, I could watch the movie over and over during the rental period. It didn’t evaporate shortly after I started playing it. Although they did actually try to make physical DVDs that fade within 48 hours. Needless to say, it didn’t take off, but oh boy did the movie industry get the last laugh with digital rentals.
You Could Choose to Return It Late
Returning a movie late was something you could choose to do. The only real result was that you had to pay extra money on top of the original rental amount. Effectively, you could extend your rental and just pay for it when you return the movies. No such luck with digital rentals. They “return” automatically. I guess it doesn’t make that much of a difference, since you can just immediately rent it again, but I at least enjoyed the illusion of feeling like an outlaw paying my bounty for rebellious behavior.
Yes, It Was a Social Thing Too
Look, I’ll admit that, on balance, renting movies is now faster and more efficient, and I don’t have to worry that all three copies of a new movie are already booked. Yes, that was a thing we had to deal with kids! However, what I really miss about it all is the social aspect. I like talking to people about movies, and that includes the people in the store looking for movies. I was friends with the people who worked at the store and I would hang out there from time to time, like my life was like Clerks just without the witty dialog.
There’s no one hanging around the virtual movie rental store to chat to, or ask about the movies they’re looking for. Instead, I have to hang out on X , where hopefully I get to argue with someone about which Matrix movie is actually the bad one, or why they keep trying to remake shows that were already perfect.
