Apple SVP Eddy Cue and director Ben Stiller took to the SXSW stage to discuss Severance, Apple’s hit sci-fi thriller. Cue talks about how Severance has become a core of Apple TV+ and an example of how focusing on just a few shows promotes quality.
The in-person stage experience included two clips from the upcoming S2E9, but these are cut out of the recorded version. Otherwise, you can watch the full interview after the break …
Unfortunately, the interview is a bit lacking in revelations. Stiller and Cue reminisce about how the show came to be, and congratulate each other for their support.
Stiller says Apple has never given him notes about “anything we do”, even as the show crosses into corporate satires that don’t stray too far from the goings on at Apple Park.
Tongue-in-cheek, at one point, Stiller asks Cue how is Apple doing and if “you guys are in the black?”. Cue says “If you keep doing this as well as you’re doing, I think we’re gonna be okay”.
Here’s the full video:
Severance is currently in the midst of its second season. The show has become an undisputed phenomenon for Apple TV+, with Apple saying it is now its most popular show ever. Episode 9 airs this Friday, with the season finale Episode 10 following the week after.
Although as yet officially unconfirmed, the show is expected to be renewed for a third season. A writer’s room on scripts is already underway.
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