Europe is cutting down on tracking ads from tech giants

The European Parliament has voted for tougher restrictions on how data can be used for ad targeting in a move aimed directly at social media and advertising giants such as Facebook or Google.

The Internal Market and Consumer Protection Committee (IMCO) said gatekeepers will no longer be allowed to combine personal data “for the purpose of delivering targeted or micro-targeted advertising,” unless given “clear, explicit, renewed, informed” consent. Furthermore, personal data belonging to minors cannot be processed for commercial purposes (think marketing, profiling, behavioral targeting, etc.).

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