Everton FC, in partnership with Chiliz, the global blockchain providers for the sports and entertainment industry, has announced it is to launch an $EFC Fan Token on the Socios.com app.
The club will join the likes of FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national football teams in partnering with Socios.com to launch Fan Tokens.
Fan Tokens are collectible digital assets that will create new experiences for Everton supporters across the world and allow them to become part of a vibrant digital community on Socios.com.
Engagement opportunities for $EFC Fan Token holders will include the chance to have a say on club initiatives by taking part in interactive polls that will run throughout the season.
Fans will also gain access to Everton content and experience Socios.com’s geo-location, augmented reality feature ‘Token Hunt’, as well as being able to put their skills to the test against other fans from around the world in Everton-themed games, competitions and quizzes. Taking part will allow Blues to compete in global leaderboards and earn real-life and digital Everton awards, benefits and experiences along the way.
The $EFC Fan Token will launch soon, and all existing Everton season ticket, hospitality and official members will have the option to receive a free $EFC Fan Token for a limited time.
A direct-to-consumer (D2C) platform, Socios.com leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases.
Created by Chiliz, Socios.com has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world.
The company has multiple office locations across the globe and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires, with a new office in North America imminent.
Alan McTavish, commercial director at Everton, said: “We are delighted to welcome Socios.com to the Everton Family in an innovative partnership that will help bring our global fanbase even closer to the club they love.
“With Socios.com, we will launch $EFC Fan Tokens that will provide supporters around the world with an opportunity to engage with the club in a new and exciting way, including taking part in polls on club initiatives. Socios.com are the recognised leaders in blockchain across the sports industry, and the introduction of $EFC Fan Tokens is an exciting opportunity that, once again, demonstrates the club’s commitment to engaging with our global fanbase.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Everton is a club with great tradition and a passionate, loyal fanbase. It’s also a major name in the most followed football league in the world, with global appeal and a rapidly growing fanbase of followers from all over the planet.
“The club is embracing Socios.com and Fan Tokens because it recognises the importance and massive potential of fan engagement on a global scale.
“$EFC Fan Tokens will allow Evertonians to become part of a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in-a-lifetime experiences and rewards.
“I’m delighted to welcome Everton on board as our third Premier League partner and can’t wait to bring our shared ideas to life. I also look forward to sharing more news about our exciting plans in the EPL soon.”
