Exclusive: Privacy experts warn the end of cookie consent pop-ups will come at a cost

Multiple data privacy advocates have criticised plans in the UK to replace cookie consent pop-ups with an “opt-out model”, which they believe will do more damage than good.

In an email exchange with TechRadar Pro, Jon Callas of the Electronic Frontier Foundation described the plans as inherently flawed. “A good privacy regime needs to revolve around opting-in, rather than opting out,” he said. “The responsible thing is to ask, to get permission from someone before they are surveilled.”

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