The majority of users won’t have to wait long for the new feature to be released – reports suggest it will be packaged into Firefox version 120, which is scheduled for release in November 2023.
Others won’t have to wait at all – the feature has already been rolled out to a limited audience in the United States.
How FakeSpot Spots Fakes, and Why It’s Important
Although AI tools like ChatGPT can be harnessed to generate fake product reviews with ease, FakeSpot applies similar machine learning principles to identify patterns between different reviews left by “users”.
This is crucial for online shoppers, as good product reviews will send signals to Google that it’s worth surfacing a given product for related keywords users type in. In theory, the best-reviewed product is the most “useful” result users could be looking for.
Along with actually attempting to dupe users into purchases once they reach a given product page, this fact about Google’s recommendation algorithm is why fake reviews are deployed so often.
Sometimes, it can be pretty easy to spot whether a review is fake – especially if it’s the only one left on an account with no prior activity. But shady sellers’ tactics are getting more and more sophisticated and AI is so widely used now that a little helping hand won’t go amiss.
How to Use FireFox’s Fake Review Detector
Once it’s been widely rolled out, you’ll be able to use the fake review detector by simply heading over to your favorite ecommerce platform where you’d usually make online purchases.
In Firefox 120, you’ll have a small price tag icon on the right-hand side of the address bar located at the top of your screen. If you select “yes” after Firefox asks you if you’d like to try it, the review checker will be activated.
All in all, it looks incredibly easy to use, yet it might just save your skin the next time you’re looking for something online.
