While Apple’s premium iPhones increased in shipments last year by 5%, Samsung’s premium smartphones dropped by 3%, according to a report posted on August 11 by The Korea Herald. One of Apple’s key iPhone strengths is winning over consumers trust with their stance on privacy. One of the features Apple now offers is Intelligent Tracking Prevention. Apple want’s iPhone users to have control over what they share.
Samsung shadows Apple on many fronts and so it wasn’t surprising to learn today that Samsung has released the beta version of Samsung Internet 19.0 which provides new powerful features to help protect users against online threats from trackers and makes the browsing experience more convenient than ever. The beta version is available for download on the Google Play Store and Samsung Galaxy Store.
Janghyun Yoon, EVP and Head of S/W Platform at Mobile eXperience Business, Samsung Electronics: “Trackers are becoming increasingly sophisticated at avoiding detection and collecting personal information without the awareness or consent of the person being tracked. We want users to have the safest, smoothest browsing experience possible. That’s why we have improved Smart anti-tracking, to give users more control over their privacy so they can browse with peace of mind.”
Improved Private Browsing With Smart Anti-Tracking and Enhanced Phishing Detection
Samsung Internet 18.0 brought improvements to the Smart anti-tracking functionality, helping prevent cross-site trackers from using techniques for getting around tracker blocking. This Smart anti-tracking prevented trackers from using advanced redirecting techniques such as Canonical Name (CNAME) cloaking or delayed bounce to collect user data.
Now, this latest iteration of Samsung Internet will take the AI-powered function a step further. Enhanced Smart anti-tracking aims to detect domains that collude with classified trackers and immediately apply protection.
Improved lookalike phishing detection is designed to warn users when they have unwittingly navigated to what they thought was a trusted website but is a fraudulent site using a similar URL — so they don’t reveal personal information to malicious actors.
The Add-ons menu is a great way for users to personalize and enhance their browsing experience. With Samsung Internet 19.0 beta, these add-ons now work in Secret mode, so users don’t need to choose between privacy and customized experiences. The features can be turned on and off easily from the Add-ons menu, for greater control.
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For those interested in Samsung Internet 19.0, review Samsung’s full press release for more details here.
