Social media has been buzzing this week since Formula 1 driver Lewis Hamilton was spotted at Apple Park with company CEO Tim Cook.
While we don’t know exactly why Hamilton was there on this occasion, there’s not much mystery around it either. That’s because Apple and Lewis Hamilton have two orders of business together.
First, Hamilton is a producer on Apple’s upcoming F1 film starring Brad Pitt. The movie hits theaters this summer on June 27.
Second, Apple TV+ will eventually be home to an unreleased Lewis Hamilton documentary. The deal was announced in March 2022:
Apple TV+ announced today that it has landed a new feature documentary about the groundbreaking life and career of seven-time Formula One world champion Lewis Hamilton, who has broken both records and barriers to become one of the greatest Formula One drivers in history. The documentary will feature full access to Hamilton and his team, on and off the track, and an all-star cast of guest interviews.
Hamilton has blazed an uncharted trail professionally, socially and culturally, and transformed the sport on a global scale. Coming from a working-class family, Lewis succeeded in a sport where the odds were stacked against him but where his talent shone through, allowing him to dominate the sport for over a decade. Hamilton is currently the only Black driver to race in the Formula One series.
Three years later, we’re still awaiting more details around the documentary.
A third possibility is that Tim Cook is just a good hang and Hamilton was in the neighborhood, or maybe Apple is reviving its dead car project and the Formula 1 legend is driving the charge.
Either way, the Apple + Lewis Hamilton relationship has already delivered something invaluable: Tim Cook stoically waving the white checkered flag at the Formula 1 Grand Prix in 2022.
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