Global Leader: Apple Continues to Top World Sales Charts


In Counterpoint Research’s monthly April analysis of the global smartphone market, the top of the list was dominated by Apple’s iPhone. Different iPhone models took the top four spots and five of the top ten. 

The iPhone 13 was first, with 5.5 percent of the market, followed by the iPhone 13 Pro Max with 3.4 percent, the iPhone 13 Pro with 1.8 percent, and the iPhone 12 with 1.6. The Samsung Galaxy S22 Ultra 5G was the top non-iPhone, with 1.5 percent, followed by the Samsung Galaxy A13, with 1.4 percent. Another iPhone, the new 2022 iPhone SE, had 1.4 percent. 

Two Samsung Galaxy phones, the A03 Core and A53 5G were eighth and ninth, with 1.4 and 1.3 percent, respectively. Coming in tenth was Xiaomi’s Redmi Note 11 LTE, with 1.3 percent, and the only Chinese model to break the top ten.

However, the top ten only comprised about 21 percent of the total smartphone market. The Apple models in the top ten, however, were 89 percent of the company’s total iPhone sales. “The month’s best-sellers list saw an increase in the number of 5G-enabled smartphones, rising to a new high of seven models and up from four in the same month last year. The 5G smartphones on the list represent a third of the total 5G smartphone sales. 5G capability has become a standard offering in flagships and its presence is increasing in lower price bands as well,” Counterpoint said in its release. 

The firm also discussed Apple’s success in the rankings. “Apple continues to do well with three of its latest iPhone 13 models capturing the top three spots. Unlike its last generation, the non-Pro iPhone 13 model has maintained a lead every month since launch and has done better than the Pro variants in terms of sales in most large markets,” Counterpoint said. “The recently launched iPhone SE 2022 saw triple-digit MoM growth, entering the top 10 list. The model has done particularly well in Japan where it topped the sales chart for April and captured 18% of the nation’s smartphone market share. It is doing less well in the USA, however.”

As for Samsung, the research firm noted that the Galaxy S22 Ultra has had success as the successor to the Galaxy Note. “Galaxy A-series devices, positioned at different price points and targeting different customers, helped Samsung capture another three spots. The newly launched Galaxy A13 looks to be replicating the success that the Galaxy A12 series had last year. Over 50% of its sales come from India and LATAM combined. It registered the highest MoM growth among the smartphones in the list,” Counterpoint said. 

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters.



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