Going digital was crucial to the survival of most SMBs during the pandemic

Going digital helped 71 percent of growing small and medium businesses (SMBs) survive the pandemic according to new research from Salesforce.

To compile the fifth edition of its “Small and Medium Business Trends” report, the CRM giant had The Harris Poll survey 2,500 SMB owners and leaders across North America, South America, Europe and Asia Pacific. The report’s results highlight the ways in which SMBs have found success in a digital world.

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