Good CX? Look no further than mobile authentication

The pandemic has uprooted life for everyone, from distributors to sellers to consumers; and with this change in the economy, a heavier dependence on digitalization has formed. Businesses across industries have placed a concentrated effort on transforming their digital presence to meet the growing needs of hungry consumers accustomed to instant gratification. The ‘age of convenience’ has evolved from expecting quick customer service to receiving your product with the click of a button.

About the author

Mijo Soldin is the Director of Operator Strategy and Partnerships at Infobip.

As a result of this new era, consumers are looking for new ways to purchase increasingly expensive items online more frequently without risking financial security – this means heightened awareness around how companies are protecting them (or not protecting them).

The growing digital identity market

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