SAN ANTONIO — A six-second TikTok video was enough to draw an eruption of frustration from H-E-B customers over their inability to pay for groceries with Apple Pay.
Earlier this month, a user with the name sadieemontano posted a video of herself dancing in her H-E-B uniform while holding thick stacks of the San Antonio supermarket chain ’s H-E- Buddy Buck coupons — even rolling one of the stacks up her arm — beside the text: “if we had a dollar every time someone ask why we don’t have apple pay.”
The implication: Customers at the register ask her all the time why they can’t pay with the Apple Pay mobile payment system rather than cash or a credit card.
The video’s caption says, “Idk, I just work here.”
The video has gone viral since it was posted on Oct. 7, with 508,000 views and 27,900 likes. More than 300 Tiktok users have commented, many of them making the same complaint.
H-E-B declined to comment.
“We just really wanted it,” Tik Tok user fka soup commented.
The user Astroboy, claiming he also works for H-E-B, commented, “I don’t get it either. It’s 2022 and the machines have the technology for tap to pay.”
“Even my paletero has Apple Pay,” a user with the name OhTee commented.
A user named Evelyn said, “I’ve checked out next to so many people that had to leave their stuff cause they don’t have Apple Pay.”
Another user cut to the chase: “GET APPLE PAY.”
It’s not the first time people have made such a complaint on social media. Over the past several years, more than 100 Twitter users have bemoaned the lack of an Apple Pay option in the chain’s checkout lanes.
“How the taqueria have Apple Pay but H-E-B doesn’t?” a Twitter user named Aubry asked in April.
Another user, Brianna Casares, had only this to say: “Once H-E-B gets Apple Pay its GAMEOVER.”
