How Apple Makes Its Money, Visualized


Using Apple’s 2022 Q2 financial statements, Genuine Imapct broke down the tech juggernaut’s financial flow into a neat Sankey diagram.

  • Apple has made an estimated 36 percent gross profit on all device sales, until Q2 2022, and the iPhone ($50.6 billion) accounts for nearly half of Apple’s total ($97.7 billion) revenue in that period.

  • So far, Apple’s net profit has topped out around $25 billion, giving the company an estimated 26 percent net profit margin.

  • Apple has spent $1 billion more on research and development than its tax bill so far.

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Via Reddit/Genuine Impact.



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