Remember when you first signed up for Netflix streaming? It was nice. A few bucks a month for tons of good movies, some pretty decent original shows, zero ads, and you could finally ditch the nightmare that was cable.
Fast forward to 2025, and streaming is the nightmare. It splits up everything you want to watch across a dozen different platforms, all of which now have ads just so they can make you pay to remove them. They remove content constantly, they’re full to bursting with things you don’t care about or need (Hades the video game, a dozen horrible Christmas movies every year, and NFL games on the same ticket, what?) and the price is always, always, always going up.
From the consumer perspective, streaming video services are objectively worse than they were a decade ago. Frankly, these services are absolutely milking and bilking their users. There’s no real alternative at this point, at least if you want to watch new shows or the occasional streaming-exclusive movie that isn’t terrible. But there are ways to maximize your enjoyment and minimize your money spent.
Step one: quit.
Quit early, quit often
This isn’t a new idea — I first heard about it from my colleague Eric Ravenscraft years ago, and we’ve advocated for it on TechHive more than once. But it bears repeating. The streaming services don’t have any loyalty to you, and you’ll gain nothing by being loyal to them. Quit your subscriptions constantly, month by month if you want, and move on to the next one. Heck, we’ve said that cancelling your subscription immediately is the one trick all cord cutters should know.
The watch-and-bail setup is pretty simple. You sign up for any singular streaming service for just one month, taking advantage of any deals or promotions they’re offering to entice new suckers customers. You go through whatever you want to watch on that service which is exclusive to that service alone. Then you bail, and move on to the next one. Rinse, repeat, try to never be subscribed to more than one at a time.
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There are some obvious advantages here. Shows and movies financed or produced by one service tend to stay on that service and not move around. Netflix made House of Cards, so you can’t watch House of Cards on Disney+. Hulu made The Handmaid’s Tale, so you can’t watch it on Max. So watch only the exclusive stuff one one service while you have it.
These aren’t universally true — Paramount+, “the home of Star Trek,” unceremoniously dumped Prodigy, and Netflix picked it up for its second season. Disney clawed back Daredevil and other Marvel series when it started making its own for Disney+. But in any given month you can generally rely on the exclusive content that’s already on a service to stick around for at least a month.
Have a plan
The way to maximize this process is to go in with a plan. I keep a list of all the upcoming shows (including returning seasons) that I want to see on any particular service, so when one of them gets three or four piled up, I switch to it and binge as much as my schedule will allow. For example, right now I’ve got Castlevania: Nocturne season 2 and A Man on the Inside qued up on my Netflix list. I’ll wait for at least one more show or movie to catch my eye (like, say, the Knives Out threequel) before I plan my next Netflix month.
Streaminganbieter
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Also, it doesn’t hurt to memorize the general landing places for movies, if you’re waiting on them to transition from theaters to streaming. Some are obvious: Disney movies (including Marvel, Star Wars, et cetera) will come to Disney+, Paramount movies will come to Paramount+, two to four months after they leave theaters. Warner Bros. movies will eventually land on Max, the service that it owns.
Some (but not all) Universal Pictures movies will come to Peacock, as that’s an NBC-Universal brand. Sony Pictures is the only major Hollywood studio without an accompanying streaming service at the moment. And of course, any movie released to theaters explicitly by Netflix, Apple, or Amazon will make their way to those respective services before long.
Keep an eye out for deals
Obviously this approach will save you some money by keeping your subscriptions down to one or two a month. I like to use that savings to upgrade to ads, which again, are only there to make you pay more so they’ll go away. Enshittification strikes again.
But even beyond maximizing your allotment of time and money, you can game this system to be better for you. Streaming services are constantly hungry for new users. They’ll try to entice them with a free week or month of trial service before they charge, or several months at a discount rate. Keep an eye out for those discounts — for example, at the time of writing Hulu will offer you a month of service for free, and Apple TV+ is doing a week. Watch the usual deal sites for these opportunities, especially if one of your singular service lists is getting long.
Hulu
Sometimes these are restricted to truly “new” users, i.e., if you’ve signed up and unsubscribed before you’re not eligible. You can sometimes get around this by making a new account: use a burner email (or a slightly tweaked one) and a method of payment you haven’t associated with that service before. If you can swing it, these freebies are a great way to watch just one show or movie that’s exclusive to a service you otherwise don’t care about.
Infrequently there are some pretty good deals on year-long plans. I’m currently part way through a Paramount+ year-long package — I got it for $30, plus another $30 upgrade to remove ads. That’s half off the price, only $5 a month total, and I watch enough Star Trek releases throughout the year that it makes sense. (At least for the moment — damn you, Paramount, for canceling Lower Decks.)
Bundles of media are less appealing to me, if only because they tend to offer diminishing returns. Hulu and ESPN are both owned by Disney, so there’s a package combined with Disney+, naturally. But each overlapping circle of that Venn diagram narrows the appeal to users. It might be different for you, of course, especially if you’re sharing services among a big family.
Manufactured headaches
The streaming services are aware of these bouncing customers, and trying to minimize that behavior as much as possible. That’s why the “drop all the episodes at once” binge model that Netflix pioneered is no longer the de facto standard. You’ll need a minimum of three months subscribed to get through a new ten-episode season on a weekly schedule.
The solution is to wait until all the episodes are posted…but that requires some temperance, and leaves you out of “the conversation” and at risk of spoilers. Again, patience is your friend if you’re trying to maximize your money.
A newer wrench in this system is live sports. Previously the exclusive domain of “live TV” bundles, a la Hulu+ Live TV or YouTube Live, streaming services are increasingly claiming major sports events for their own walled gardens. Netflix got an exclusive on NFL games on Christmas day last year, with no way to catch them over-the-air, and many Thursday night games are now exclusive to Amazon Prime Video.
…just don’t ask about Monday, or Thursday, or Saturday, or Christmas.
NFL
That’s going to be extremely frustrating if you’re subscribed to the ludicrously expensive Sunday Ticket on YouTube, plus ESPN for Monday Night games…you get the picture. Enshittification in action. There’s no real way to counter this from a penny-pinching perspective, though you can always go to a sports bar or a friend’s home (or invite them to log in at your place) to catch a singular game you don’t want to pay for.
God, this just sucks
If this all seems like a lot of complication and effort just to save some money, it is! That might be the point — the easiest thing to do is just spend more money and make fewer choices. A lot of people are so sick of it they’re just going back to old-fashioned physical media, and who could blame them?
The silver lining here is that you have more choices for entertainment than ever before, frustrating as they might be. There are smaller, niche services like Dropout.TV, Crunchyroll, or Brown Sugar which are also more affordable. There are practically endless hours of things to watch on YouTube, and a lot of options to keep from paying Google’s ever-increasing premium to block ads. And if you don’t mind ads, and you’re not picky, there are completely free options like Crackle and Tubi.
Dropout
There’s a stunning variety of video games in every shape and shade, and even ways to get them cheaply like Xbox Game Pass. You could also just, you know, do something not on a screen. I suppose that’s theoretically an option. They still make books, right?
All joking aside, both your time and your money are limited, no matter how much you have of either. Remember that if a service isn’t earning your money, you should stop giving it to them. I recommend an “entertainment audit” once a year, during which you evaluate what you’re paying for in relation to what you’re using, and seeing if you really want to keep it up.
Things are better than they were when your only choices were regular TV and cable. But not by much. And with other factors putting the squeeze on consumers even in affluent countries, I think streaming services that keep offering less and less while they charge more and more are going to meet some of the same harsh realities that the rest of us are dealing with sooner rather than later.
Further reading: The best streaming devices of 2025
