Brochures are a great way to promote a business and offer extra details on the products and services that are on offer.
Every tech business needs a brochure that gives potential customers and existing clients more information about the company and its employees. They can also be used to offer promotional deals or highlight upcoming company events and sales drives. Here are some top tips to help create the perfect brochure for a tech business.
Assemble A Digital Toolkit
Whenever a business produces promotional materials, creates informative emails, or sends out social media posts, graphic design will play an important role and so will the software needed to generate it. Pictures speak a thousand words, and the right images in a promotional brochure can help to get the marketing message across at a glance.
It will take a suite of different software to help design a successful brochure that will grab the attention of potential and existing customers. Seek out helpful programs that will make the job easier and give a professional-level result. With the right software in place any professional or amateur graphic designer will have everything they need to create something special to promote the business.
Pick The Paper
Possibly one of the most important and influential aspects of a company brochure will not be considered until the last minute. The quality of the paper stock used will tell people a lot about the business, whether it is meant to or not. Get ahead of the brochure-building learning curve and start looking at the different paper options early.
Lightweight paper stock will be cheaper, but it does come with an extra cost. How a brochure looks and feels will influence how potential customers see the business, its products, and its services. Cheap paper may, on a subconscious level at least, give people the impression that the products and services the business offers are cheap too.
Choose a heavier weight paper stock that is high quality. This can have the opposite effect of a cheaper and flimsier paper for the brochure. Customers may see the business and its products as high quality, and the company as a heavyweight contender in the marketplace.
Investigate Printing Techniques
With the paper chosen, the method of printing the brochure warrants further investigation. The type of ink and how it is applied to the paper can have a large amount of influence over how it looks, and feels, to the reader.
The latest printing technique is LED UV printing. This gives printed promotional materials a very high-quality finish, which will impress potential customers and clients. LED UV printing is also kinder to the environment by being more energy-efficient and using less inks than other printing methods.
Choosing this printing method gives a faster turnaround time too. Brochures printed by LED UV techniques dry quicker, while still producing deeper colours and clearer images.
Create Some Copy
Presentation is paramount, and the quality and consistency of the brochure will be important aspects of the brochure that will help it become a successful marketing strategy for the company. Without words, however, the brochure will fall flat on its face and go straight to the recycling bin.
Pictures can convey a huge amount of information, but the words used in a brochure will always be more important than any image. This is often called ‘advertising copy’. The brochure will need concise, well-worded, easy-to-read information as well as catchy slogans or taglines that will stay in the minds of consumers.
Professional help is readily available. There are plenty of freelance copywriters online that can provide high-quality advertising copy with great value for money. Making a small investment in this area can save time and stress and give the brochure the words it needs to underscore the high-quality graphic design work that has been done.
Be On Brand
A brochure for a tech business will often be the first impression a potential customer gets of the services and products that the company offers. This is an opportunity to build a brand image in the minds of consumers and give them a first impression that will last the test of time.
Make sure that any brand image is presented well and is positioned so that it will draw the eye of the reader. If the brochure is filled with special deals and offers, try to incorporate the business logo or slogan into the images. This will help consumers to associate the brand with value for money. With these top tips and some planning and preparation, any tech business should be able to create a powerful and effective brochure to help bring in new customers. They can also be a great way to give existing customers more information about the company and the services on offer.
