In order to optimise your eCommerce store for local SEO, you need to understand how local SEO works and what factors influence your ranking in local search results. In this article, we will discuss the basics of local SEO and provide tips on how you can improve your ranking in local search results.
Local SEO is the process of optimising your online presence to rank higher in local search results. There are a number of factors that influence your ranking in local search results, including:
1. The physical address of your business.
Your business must have a physical address in order to be eligible for local search results. This address must be included on your website and in all of your online listings (e.g., Google My Business, Yelp, etc.).
2. The keywords you use.
In order to rank well in local search results, you need to use relevant keywords in your website content and online listings. These keywords should be specific to your location and/or the products/services you offer.
3. Your business’s category.
Local search results are organised by business category, so it’s important to choose the right category for your business when you create your online listings.
4. The reviews of your business.
Ecommerce SEO agency Bulldog Digital Media confirm that online reviews can have a significant impact on your ranking in local search results. Encourage your customers to leave reviews on popular review sites such as Google My Business, Yelp, and TripAdvisor.
5. Your click-through rate (CTR).
Your click-through rate (CTR) is the percentage of people who click on your listing when it appears in search results. The higher your CTR, the higher you will rank in local search results.
There are a number of ways you can improve your CTR, including:
Optimise your title and description.
Make sure your title and description are clear and concise and include relevant keywords.
Use images and videos.
Images and videos can help your listing stand out in search results and encourage people to click through.
Offer discounts and coupons.
Including special offers in your listing can entice people to click through to your website.
Use structured data.
Structured data is a code that you can add to your website to help search engines understand your content. Adding structured data can improve your CTR by up to 30%.
Make sure your website is mobile-friendly.
More and more people are using their smartphones to search for local businesses, so it’s important to make sure your website is mobile-friendly.
Use Local SEO Tools.
There are a number of Local SEO tools available that can help you optimise your listing and improve your CTR. Some popular options include Moz Local, Yext, and Whitespark.
6. Optimise your website for local SEO.
Make sure your website is optimised for local SEO by including your business’s physical address, phone number, and business category on your website. In addition, use relevant keywords throughout your website content.
7. Create accurate and consistent online listings.
Create accurate and consistent online listings for your business on popular directories such as Google My Business, Yelp, and TripAdvisor. Include your business’s name, address, phone number, and category in all of your listings.
8. Encourage customer reviews.
Customer reviews can have a significant impact on your ranking in local search results. Encourage your customers to leave reviews on popular review sites such as Google My Business, Yelp, and TripAdvisor.
By following these tips, you can optimise your eCommerce store for local SEO and improve your ranking in local search results.
