Apple is making it easy for users to channel the aesthetic of vintage iPod commercials on TikTok with a new silhouette filter featuring AirPods.
TikTok users now can create colorful silhouettes featuring Apple’s AirPods that channel the aesthetic of the company’s iconic iPod commercials during the early 2010s. Apple is seeking a return to the past in recent years, designing products that match the style of older products with a new twist. The latest iPhones feature a refined body similar to the iPhone 4, while the latest MacBooks are thicker and more solid than previous generations. With AirPods, Apple is banking on nostalgia to push the newest features, and the silhouette commercials are making a comeback. Now, users can make silhouettes featuring the AirPods on TikTok with a new filter, and it’s simple to use.
The timing of the filter’s release is perfect, since the iPod was finally killed off last month, ending a two-decade run of dominance. The iPod controlled the portable media market for years and was only bested by the emergence of the iPhone, which made owning a portable media player redundant. During the late 2000s and early 2010s, Apple marketed the iPod with a series of commercials featuring dancers in colorful silhouettes. In these commercials, the white Apple earbuds were instantly recognizable against the solid color silhouettes. The new TikTok filter now lets users create the same aesthetic, placing white AirPods above the silhouette filter.
During the impressive run of iPod silhouette commercials, Apple often paired with notable artists to feature current music and imagery. The company takes the same approach with the return of silhouette commercials and the latest TikTok filter, featuring the popstar Harry Styles. In a commercial featuring AirPods with Spatial Audio, the singer is seen in silhouette form performing the hit track “Music For A Sushi Restaurant.” The advert is flashy and memorable, invoking nostalgia of the iPod commercials of the past. Now, users can create the same look and feel on TikTok with a filter that lets anyone create a similar silhouette. With sounds on TikTok, users can make a nearly identical video to the popular commercials.
https://www.youtube.com/watch?v=LkRoRQAkelI
Find And Use The AirPods Silhouette Filter
The filter adds AirPods to a user’s video even if they aren’t wearing them, and it can be accessed quickly from the TikTok app. After opening the application, tap the ‘+’ symbol to create a new video and then select the ‘Effects‘ button. Tap the magnifying glass symbol to search for filters and search for ‘AirPods Silhouettes‘ in the search bar. Once the filter has been found, the new video will automatically have an overlaid silhouette featuring AirPods. Simply record the video and view the colorful silhouette that matches both the recent Harry Styles commercials and the iconic iPod commercials of the past.
If a user happens to stumble upon another video featuring the AirPods Silhouettes filter — either by another user or promoted content by Apple — they can simply tap the ‘AirPods Silhouettes‘ button underneath the video to create a similar one. The advertisements, and the corresponding TikTok videos, are promoting the AirPods with Spatial Audio. In essence, it’s a feature that provides a more immersive listening experience, allowing the audio to move with the wearer’s head. It works as if the user is standing in the same room as the original track was recorded. Similarly, the AirPods Silhouette filter works as if the TikTok user was starring in an Apple commercial of their own.
Source: Apple/YouTube, Apple/TikTok
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