At HP Amplify 2025, the company’s big annual conference for showcasing its latest products and services, HP unveiled nearly the entire set of its new PCs for the year. I lost count at some point, but HP claims over 60 new models of laptops and PCs.
While technically true, it’s a bit fudged—the company counts some variants of the same computer as separate. For example, if the same laptop comes in Intel, AMD, and Snapdragon options, then each one is a distinct “model” even if everything else is the same. That also goes for screen sizes, 2-in-1 variants, and so on.
Mattias Inghe / Foundry
Even so, there were a lot of computers. I was there in person, wandering around the showroom with everything on display, along with plenty of other innovations (especially for business customers), such as management systems, security and printing solutions, etc. But I was there for the computers, from neat little desktop PCs to mighty workstations to laptops of all kinds. There were so, so many laptops.
OmniBook takes over the laptops
It was hard to tell them apart, but HP aims to make them easier to distinguish than before. The older, confusing sub-brands—Pavilion, Envy, and Spectre—have been scrapped and replaced by OmniBook. HP ushered in that line with a few OmniBook laptops last year, but now everything will be OmniBook going forward.
These OmniBooks are then divided by suffixes. For example, the OmniBook 3 is cheap and simple, the OmniBook 5 more “normal” and mid-range, the OmniBook 7 more luxurious and lighter, and the OmniBook X supposedly at the top… except for the OmniBook Ultra, which is really the high-performance tier.
Mattias Inghe / Foundry
Are HP’s laptops now easier to parse? Maybe. Maybe not. I’ll have to come back in a year or two when all the older models have disappeared and OmniBook reigns alone.
But to make matters a bit more confusing, there’s also the new OmniDesk line of desktop PCs and OmniStudio line of all-in-one machines. HP’s gaming PCs retain the names Omen and Victus (with only a single model launched in the latter). Business laptops are still called ProBook and EliteBook, but specialized model names are apparently being phased out here as well. (I didn’t see any new “Dragonfly” ultra-light business laptops, for example, but some EliteBooks were really slim.)
Mattias Inghe / Foundry
Finally, there’s the Z series of powerful workstations for professionals, which get to keep their names. Plenty of new ZBook laptops and Z desktop PCs were also on show.
AI is creeping into everything
It’s no secret that HP is making a major investment in AI. Expect all new releases, starting with the OmniBook 5 and up, to be equipped with an NPU that can run local AI features. What about the budget-focused OmniBook 3? It’s unclear whether that one will also come with AI capabilities. I didn’t see any, but maybe with time.
Mattias Inghe / Foundry
I couldn’t quite figure out if there was Copilot+ certification across the board, but HP has added several of its own AI features to its machines, right down to the cheapest models.
For example, there are Poly Studio (which adds webcam effects and controls, plus noise reduction for microphones) and AI Companion (HP’s own AI app that indexes local documents and lets you do semantic searches via a chat interface). All of this happens locally on your computer’s NPU to keep your data private and secure.
My 5 favorites from all the ones I saw
Mattias Inghe / Foundry
HP Omen 16 Slim. The new gaming laptop that’s barely 0.89 inches thick and only weighs 5.29 pounds but has a fast 16-inch display, massive cooling elements, and heavy performance under the hood with an Intel Core Ultra 9 285H processor and Nvidia GeForce RTX 5070 graphics. Learn more about it in PCWorld’s hands-on experience of it.
Mattias Inghe / Foundry
HP OmniBook 7 Aero. A very stylish 13-inch laptop that weighs about 2 pounds and packs plenty of performance thanks to its AMD Ryzen AI 300 processor. It has decent graphics performance, 50 TOPS for AI, and low-power operation. I’m really looking forward to trying this one.
Mattias Inghe / Foundry
HP OmniBook 5. This one comes in sizes from 14 to 16 inches and feels very stable, comfortable, and well-built for something that starts around $800. That’s a great price for a quality laptop with AI performance, and it could be many people’s first AI PC.
Mattias Inghe / Foundry
HP Z2 G1a. When I tested Asus’ monster ROG Flow Z13 tablet, I wondered what a compact desktop PC with the same processor (Ryzen AI Max Pro 395) could do with more cooling and higher power. The answer is here. HP has put it in a compact mini PC format and is selling it as an HP Z workstation. It really does go fast—and it costs. The AMD rep I spoke to said it would be released globally, but couldn’t say for sure if it was for all markets. I hope so because I want to test it.
Mattias Inghe / Foundry
HP EliteStudio 8. This all-in-one computer seriously lives up to its “all in one” epithet. With a large, built-in Poly webcam that pops up, speakers built for clear voices, and AI-powered microphone management, along with Poly Studio software, this machine is perfect as a video conferencing workstation. With its last-gen Intel Core Ultra processor, AI performance isn’t quite up to scratch, but it’s good enough for most tasks. KVM functionality means you can also use it to dock your laptop. It certainly seems complete and very all-in-one.
There could of course be more highlights in the deluge of computer news. If I were to ask HP, they’d say every single one was a highlight, so I was none the wiser. But these made my tester fingers itch and I hope all of them can be found and reviewed during the year.
This article originally appeared on our sister publication PC för Alla and was translated and localized from Swedish.
