I tried Bose’s new wireless earbuds, and Sony and Apple should be worried


The Bose QuietComfort Earbuds II have been launched in Manhattan (good) in collaboration with New York Fashion Week (also good) on the same day as Apple’s latest product launch (erm, bold), and I was there to give them a try.

Somehow, the Bose QuietComfort Earbuds II are the only the company’s second stab at noise-cancelling true wireless earbuds (though it did launch some sport-focused models too) and – spoiler alert – they seem to be equipped to compete, and compete hard, in every meaningful respect with big boys like the Apple AirPods Pro and Sony WF-1000XM4.



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