With the global gambling and betting industry hitting $61.5 billion in 2021, it shows how vast the industry is expanding. The size of the sector has attracted many online gambling platforms. Also, the industry is projected to hit about an 86% increase by 2028. One of the pivotal factors for this incredible growth is the emergence of mobile betting.
Meanwhile, as of November 2022, 92.1% of internet usage comes from mobile devices. This explains why gambling traffic via mobile devices is on the rise. Likewise, mobile betting is easy, and most operators make their platforms compatible with mobile devices. In this post, we’ll discuss gambling traffic and why it is rising on mobile devices.
What Is Gambling Traffic?
Gambling traffic is generated when internet users enter gambling-related content like sports betting platforms or online casinos. Meanwhile, to get gambling traffic, search engine optimization (SEO) is essential since traffic commonly comes from social media and search engines.
Types of Gambling Traffic
Considering the sensitivity of gambling ads, it is essential to know about the types of gambling traffic. Below are some of the types of traffic available for gambling platforms.
- Push ads
- Pop ads
- Direct click or domain redirect
Push Notification Ads
You must have seen a pop-up message on your device screen while surfing the internet; these are push notifications. These messages get attention easily and may be from your browser or operating system. Further, push notifications are hard to ignore as they are a little hard to block, unlike banner ads.
Push notifications can be Classic Push Ads or In-Page Push Ads. Classic push ads are small notifications that appear on your screen as a message. Conversely, in-page push ads come with website content and don’t usually pop up like classic ones, making them hard to block.
While classic ads are common, they are blocked on iOS operating systems. However, In-page push ads work on iOS devices. If you plan to get a push notification for your new online casino platform, ensure the network has an extensive website database to generate high-quality traffic.
Pop Ads
Pop Ads are another common type of gambling traffic you can use for your new gambling platform. They get users’ attention easily and are very difficult to ignore. Pop Ads come in two versions – pop-up and pop-under.
Pop-unders open another window under your active window when you click on them. Meanwhile, to get your attention, they have blinking tabs. Although these pop-under ads might not be as effective as pop-up ads, you’ll still see them immediately when you close your active window.
Conversely, Pop-up ads generate high views. This is because they open instantly in your active window when you click on them, making them more effective.
Domain Redirects
Another well-known type of gambling traffic is Domain Redirect; this is also called direct click ads. Here, you’ll redirect an expired but popular domain’s traffic to your landing page. This is most suitable for advertising betting platforms.
Further, this method is cheaper and easier to set up. However, getting an expired platform that is famous enough to generate high traffic can be challenging. Often, it requires deep research. But it is easier when you register with a network that has active or wrongly spelled domains.
Why Gambling Traffic Increases on Mobile Devices
Mobile betting apps and casinos have contributed significantly to the immense growth of the global gambling industry. Most punters now prefer mobile apps and casinos to desktop platforms. Below are some of the reasons why mobile gambling traffic is growing.
- Accessibility
It is difficult to see a youth without mobile phones these days. Unlike desktops and laptops, smartphone access has contributed to the growth in mobile gambling traffic because of a better gambling experience. Online casino platform owners now ensure their platform is compatible with Android and iOS devices, attracting more bettors.
- Convenience
Mobile betting apps and casinos are convenient when compared to desktop versions. They enable you to access more betting sites and games in your comfort. Further, smartphones are portable, making online casino wagers and sports betting accessible regardless of location. All these have contributed to the mobile gambling traffic increase.
- Varieties of Exciting Games
With many top casino software solutions available, punters now have access to many online casino games. More exciting games are added to online casinos every time. These games are compatible with all screen sizes, which makes more casino lovers access them through their mobile devices.
Further, these games come in different themes like TV shows, sports, movies, and celebrities. It additionally attracts fans of such themes to online mobile casino games.
- Many Promotional Offers
Accessing online casinos and sportsbooks also comes with various promotional offers. While some offers are restricted to new users, others are for both new and existing users. Welcome bonuses, free bets, free spins, and deposit matches are available, bringing more punters to mobile casinos.
Interestingly, some mobile casinos allow new punters to play games without even making deposits via no deposit bonuses. Accessing these bonuses can be difficult using desktops most of the time.
- Safety
Another factor attributing more gambling traffic to mobile devices is safety. Besides the firewall provided by the latest 128-bit SSL encryption technology, you can have additional security for your mobile betting or casino account.
- Privacy
Most punters would prefer their gambling life private. This is often difficult to keep with the desktop versions of betting platforms.
However, smartphones are personal, and their access is not as general as desktops or laptops. This makes it more private and attracts more punters to the mobile casino industry.
Conclusion
Betting on sportsbooks and casino games through mobile devices has generated more traffic for the gambling industry. This doesn’t appear to stop anytime soon as privacy, convenience, and safety, amongst other benefits, attract more punters. In addition, more betting platforms now ensure their platform and games support iOS and Android devices
