InvoCare-backed funeral tech biz in equity raise


The company helps families celebrate and preserve the life story of a loved one before, during and after the funeral service. It offers funeral operators a white-labelled set of services including an online obituary writer and publisher, video tribute builder, live-streaming, and digital guest book, all feeding into a digital memorial.

Former Comcast Corporation executive and Sky News contributor Kosha Gada was appointed chief executive in March.

Memories last raised $25 million from investors in 2021 but has undergone a pivot from a direct-to-consumer business to distributing via funeral arrangers. InvoCare and its brands like White Lady Funerals and Simplicity Funerals are its largest clients.

At the time, potential investors were told Memories expected revenue to grow to $16.5 million by the 2023 financial year and would be sitting on $21.9 million cash at June 30, 2023. It bought online memorial outfit HeavenAddress in 2020 and was expected to continue to target M&A opportunities.



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