After nearly 40 minutes of presentation, Apple finally gave in and debuted the product update everyone was waiting for: The iPhone 13!
Apple’s new smartphone is the iPhone 13, embracing the notoriously unlucky number for the latest version of its wildly popular device.
Like the other new Apple products announced on Tuesday, the iPhone 13 comes in an array of colors (pink, blue, “midnight starlight,” and Product RED). It’s got a new chip at its heart (the A15 Bionic) that makes it Apple’s most powerful iPhone yet, and the base storage has been increased to 128 GB (a new 512 GB model is also being added at the high end).
Despite a tease from Apple-produced “Ted Lasso,” the latest iPhone isn’t ditching the notch at the top of the screen. It looks nearly identical to last year’s iPhone in design.
There isn’t just one new iPhone model: the iPhone 13 also comes in a smaller form factor, with the iPhone 13 Mini. The smaller form factor matches the larger iPhone in power, but in a smaller size.
The new iPhone 13 starts at $699, Apple said, and pre-orders open on Friday, September 17. The first units will arrive with customers on September 24, Apple said.