The American Customer Satisfaction Index (ACSI) released its latest report on how consumers feel about their smartphones. After just edging out the competition last year, Apple’s iPhone has lost its title as the sole winner of the study.
In 2023, Apple just beat Samsung in the annual ASCI study with a customer satisfaction score of 81 with Samsung on its heels earning a score of 80. This year, Samsung has caught up.
For the 2024 survey, ASCI interviewed 12,414 consumers (chosen at random) between April 2023 and March 2024.
iPhone owners’ satisfaction increased 1% YoY while Samsung’s jumped 3% – forcing a tie between the two at 82/100 (1 point above the overall cell phone satisfaction average of 81).
Google and Motorola tied for third with 77/100 with “All Others” earning an average score of 72.
Samsung and Motorola had the highest satisfaction increase, both with 3% gains YoY.
When looking at just 5G smartphones, Samsung actually took the crown for 2024, beating Apple by 1 point:
Like last year, ASCI didn’t share a breakdown of each company’s score by category. But here is the overall look at metrics and change from 2023 to 2024:
Check out the full 2024 ASCI cell phone and wireless service study for all the details.
Top image by Jeff Benjamin
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