I always wondered why Apple didn’t build an eBook reader, given that neither of the existing devices are suited for long time reading sessions (screen brightness, battery performance, etc), and they have a quite compelling Apple Books service.
So with the launch of the new always-on-display technology (1Hz refresh rate, and dimmed brightness), is Apple effectively able to make the iPhone (and potentially in the future iPads) a fully capable eBook reader without having to sell a new hardware device? With that said, I haven’t seen any mention of this new use case promoted by Apple, and I wonder what would be the current limitations for Apple to leverage it in their marketing communications.
