Jake from State Farm with Mark S from ‘Severance’ and new recruit Jamie S. Image source: State Farm
Mark S may have no idea who Jake from State Farm is, but a new ad featuring the insurance company and Apple TV+ hit “Severance” brings them together.
Apple is known for its well-shot advertisements, especially the ones that air during the holidays, but those aren’t the only ads featuring Apple products. The company works with carriers and resellers to promote iPhones, its other products, and sometimes, its services.
An ad shared by State Farm on Thursday places a newly severed Jamie S with Mark S, played by Adam Scott, on the Severed Floor featured in Apple TV+ drama “Severance.” She’s shown a video of her “outie” reading a note saying she’s been severed… from her parents’ car insurance.
Luckily, Jamie doesn’t have to figure out car insurance on her own. She summons Jake from State Farm via the usual miraculous teleportation featured in these ads, seemingly trapping him there.
It’s a silly and quick ad that doesn’t seem to do much but promote the two brands. It doesn’t seem like there are any promotions attached to it beyond the landing page.
This isn’t the first time Apple partnered with another company to advertise one of its shows, and weirdly enough, it was also an insurance company. “Luck” was advertised alongside insurance company Lemonade.
That ad is still available to view on YouTube, but it’s little more than clips from the movie rather than a skit.
While the “Luck” ad was likely a pitch to try and drum up attention for the animated film, “Severance” is already Apple’s most-watched show and has even beat out “Ted Lasso” in popularity. The ad works though, because while everyone has likely heard of Jake from State Farm besides Mark S, not everyone has heard of “Severance.”
