JRR Tolkien Estate Blocks Non-official “JRR Token” Cryptocurrency


The JRR Tolkien Estate, the managing entity of the Tolkien legacy in all its forms, today announced that it won a legal battle against the cryptocurrency JRR Token ($JRR). The similarity between the epic fantasy author and the cryptocurrency token ended in their names; there was no affiliation between its creators and that of the estate. Thus, the estate filed a complaint with the World Intellectual Property Organization (WIPO) one day after ($JRR) went on sale. 

The token itself launched in early August this year with Middle-Earth quips and references abounding – calling ($JRR) holders and would-be investors to “Journey through Risk to Reward.” The “Journey” itself was to make the JRR Token “The One Token That Rules Them All.” A promotional video launched on YouTube (since deleted) included actor Billy Boyd, who played Pippin in the Lord of the Rings trilogy stating, “Do I think they’re going to the moon? There and back again.” 

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Promotional materials and landing pages for ($JRR) token

Bag End, how you’ve changed. (Image credit: ($JRR) Promotional materials)
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Promotional materials and landing pages for ($JRR) token

An unassuming grey wizard ready to aid users in the magic of buying tokens. (Image credit: ($JRR) Promotional materials)



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