The demand for mobile apps is continuously growing despite the increasing number of various solutions available in the market. But as there are more and more apps that can be similar to each other and can even have some common functionality, it is obvious that the competition between such solutions is also becoming tougher with the time flow.
To make sure that your application will stand out from the row of similar offers, it is necessary to concentrate not only on its functionality but also on its design as the way how it looks and feels will always have a huge impact on users’ impressions and experiences.
That’s why if you are considering the launch of your own mobile product and are interested in custom mobile app development, we advise you to read this article as it contains the key design tips. These recommendations will help you to build a solution that will be bound to win the hearts of users.
Responsive design
As you can understand, it is impossible to predict what mobile devices people will use to interact with your application. That’s why you need to be prepared for everything. The sizes and shapes of screens can greatly vary but your task is to check whether the created design will be seamlessly compatible with multiple devices.
It means that you need to optimize your content and interfaces for different screen sizes in order to allow all users, regardless of the smartphones and tablets they have, to leverage the whole range of features that your application can offer to them.
Image quality
The visual side of your application is of crucial importance for its success. When people just open an app, among the first things that they will perceive and evaluate, there will be images, logos, and photos. If images look unattractive and have low quality, they may discourage users from further exploring the capabilities and functionality of your solution.
Simple and intuitively clear navigation
Simplicity is one of the key principles of mobile app design today. And one of the most valuable skills of professional app developers and designers is the ability to represent even the most complex functionality in a very simple form. When you are building such an application, you need to bear in mind that users will interact with it from their mobile devices which may have really small screens. And when there are a lot of tiny icons, multiple buttons, menus, links, and other elements, this interaction will become not only just challenging but fully impossible.
Latest trends
Before choosing a design concept for your solution, it is recommended to analyze the latest design trends in order to deliver an app that users will like. Let’s be honest, we always judge books by their cover and judge apps by their look. When we, as users, download an app and see that it is old-fashioned or even ugly, it is highly unlikely that we have a desire to get familiarized with its features.
Just imagine how many rivals you will have in the mobile app market if only in 2022, users downloaded 255 billion mobile applications from app marketplaces. And a modern and cool design is a great way to get an additional competitive advantage.
Iterative approach
This approach presupposes that the development and design process will include different testing and evaluation stages before the app will be finally launched and a wide audience of users will get access to it. Thanks to multiple iterations, it is possible to test and evaluate the created design step by step and introduce changes as soon as possible. This method requires less effort in comparison to the cases when changes are implemented after everything is practically ready for the launch.
Battery usage
It is clear that complex “heavy” apps need to use more battery resources than simple apps like a calculator. Nevertheless, people hate those applications that make them charge their devices too often. That’s why we strongly advise you to pay attention to this point and minimize your application’s loading capacity in order to avoid serious reductions in battery life.
Interaction design
Interaction design is one of the most important concepts to take into account when you are thinking about user experience. It deals with user-device interaction and guides a user throughout the app. It includes creating clear algorithms of what happens when a person taps this or that element. When you are building a mobile solution, it is crucial to provide users with the ability to solve as many tasks as possible on your app without getting lost among the features.
Instead of a final word
Amid growing smartphone penetration worldwide, which reached 68% in 2022, mobile solutions have taken center stage. That’s why a lot of businesses from absolutely different industries build applications that act as a bridge between them and their clients. Moreover, a lot of apps are built for internal use by companies’ employees. But regardless of the exact type of app that you are going to launch, we recommend you carefully think about its functionality and design which will let you gain leading positions in your niche.
