Kuo: Cheaper Apple TV coming later this year to ‘close the gap with competitors’

Reliable Apple analyst Ming-Chi Kuo has a bold prediction for the future of the Apple TV. In a new report today, Kuo says that Apple will launch a new version of the Apple TV in the second half of this year. The focus of this new model will be on improving the “cost structure” of the Apple TV.

Cheaper Apple TV on the way

As it stands today, the Apple TV 4K starts at $179 for 32GB of storage with a 64GB model is also available for $199. Apple also still sells the previous-generation Apple TV HD for a whopping $149 with 32GB of storage.

Kuo explains that a new Apple TV will come later this year, during the second half of the year, “that improves cost structure.” Kuo says:

Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.

Kuo’s post is relatively vague, so we don’t know much more about what we can expect from a more affordable version of the Apple TV. Ideally, it will be far more comparable in price to products from competitors like Roku and Amazon.

What do you hope to see from a more affordable version of the Apple TV? How much would you be willing to pay? Let us know down in the comments.

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