Mac shipments were down 40% year-over-year in the first quarter, according to analysts at IDC. That’s despite launches of M2 MacBook Pro and M2 Mac mini during the quarter.
The end of the pandemic boom is the primary reason for falling shipments across the industry. Apple experienced the biggest decline among PC makers in Q1, though, down 40% as the overall market shrunk 29%.
According to IDC, Apple shipped 4.1 million units between January to March 2023. That ranked it in fourth place; market leader Lenovo shipped 12.7 million units, representing a decline of 30%.
Part of the reason for Apple’s disproportionate decline is the tough compare with the first quarter of 2022, when Apple was still benefiting from the launch of the M1 MacBook Pro.
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