As an eCommerce business owner, one of your primary goals is to keep your customers coming back for more. But with so many online stores out there, how can you stand out from the crowd and keep your customers engaged?
One solution is to offer a loyalty program, and that’s where Magento 2 Enterprise Reward Points comes in handy.
This article highlights the basics behind running a Magento 2 Enterprise Rreward Points program (now Adobe Commerce) and touches on this Reward Points module for Magento 2 as an option for businesses looking for a more advanced tool belt or ones on Magento 2 Open Source.
What are Magento 2 Enterprise Rewrad Points?
Magento 2 Enterprise Reward Points is a built-in loyalty program feature in Magento 2 Enterprise Edition. It allows merchants to incentivize customers to make purchases on their online store by awarding them points, which they can then redeem for discounts or other rewards on future purchases.
With Magento 2 Enterprise Reward Points, merchants can set up different earning and redemption rules based on customer groups, products, and purchase amounts.
For example, they can offer a certain number of points for every dollar spent or award bonus points for specific products or categories.
Customers can view their current points balance and history in their account dashboard and can use them to receive discounts on their future purchases. Merchants can also track and manage the reward points system through the Magento admin panel.
Benefits of Running a Rewards Program
Here are some benefits of using Magento 2 Enterprise Reward Points for your eCommerce store:
Increased Customer Loyalty
With a rewards program, customers are more likely to return to your store and make additional purchases in order to accumulate points. By providing an incentive for customers to come back, you can improve customer loyalty and retention.
Increased Customer Engagement
A rewards program gives your customers a reason to engage with your brand beyond just making purchases. They can monitor their rewards points and plan future purchases around them, increasing their overall engagement with your brand.
Increased Sales
A loyalty program can encourage customers to spend more money in your store in order to earn more reward points. This can lead to an increase in overall sales for your business.
Competitive Advantage
Offering a loyalty program can give your business a competitive edge over other eCommerce stores that don’t offer such programs. By providing additional value to your customers, you can differentiate your brand and attract new customers.
Step-By-Step Guide to Set up Magento 2 Enterprise Reward Points
With Magento 2 Enterprise Reward Points, you can create a loyalty program that incentivizes customers to keep coming back to your store. Here’re some quick steps for you to take:
Step 1: Enable Reward Points
Log in to your Magento 2 Enterprise admin panel and go to Stores > Configuration > Reward Points.
Select “Yes” for “Enable Reward Points” and configure other settings according to your preferences, such as earning rates, expiration dates, and minimum and maximum redemption amounts.
Step 2: Create Earning Rules
Next, go to Marketing > Promotions > Cart Price Rules and click “Add New Rule.” Under “Rule Information,” set the rule name and description, and choose the customer groups and websites that are eligible for the rule.
Under “Actions,” choose “Apply Reward Points” and set the amount of points customers can earn based on the spending amount.
You can also set conditions for earning points based on specific products, categories, or order totals.
Step 3: Create Redemption Rules
To set up redemption rules, go to Marketing > Promotions > Reward Points and click “Add New Rule.”
Under “Rule Information,” set the rule name and description, and choose the customer groups and websites that are eligible for the rule.
Under “Actions,” choose “Redeem Reward Points” and set the amount of points customers can redeem for discounts.
You can also set conditions for redeeming points based on specific products, categories, or order totals.
Step 4: Configure Display Settings
To configure how reward points are displayed on your store, go to Stores > Configuration > Reward Points > Display Settings.
Here you can choose how to display reward points on product pages, shopping carts, and checkout pages.
Step 5: Test and Launch
Once you have set up your reward points program, test it thoroughly to ensure everything is working as expected.
You can test the earning and redemption rules, as well as the display settings, by placing test orders.
Finally, launch your reward points program and promote it to your customers. You can announce it through your email newsletter, social media, or on-site pop-ups.
Mageworx’s Reward Points Extension
Mageworx’s Magento 2 extension is another option for businesses that wish to advance the out-of-the-box functionality and get the most out of running a loyalty program on a Magento-based site.
Here are some of the main features of this extension:
- Reward points program: The extension provides a flexible reward points program that allows businesses to define the rules for earning and spending reward points.
Merchants can set the reward points value, define the conditions for earning points, and specify the minimum and maximum number of points that can be earned.
- Multiple earning rules: The extension allows businesses to create multiple earning rules for different customer groups, products, or categories. Merchants can define earning rules based on cart subtotal, specific products, and customer behavior.
- Easy redemption: Customers can redeem their earned reward points to get discounts on their future purchases. The extension allows merchants to specify the percentage
- Email notifications: The extension sends automatic email notifications to customers when they earn or redeem reward points, encouraging them to make more purchases on the website.
- Points expiration: Merchants can set an expiration date for reward points to encourage customers to store credits before they expire.
- Point balance management: The extension provides a user-friendly dashboard for customers to manage their reward points balance, transactions, and history.
- Integration with checkout: The extension integrates seamlessly with the Magento 2 checkout process, making it easy for customers to redeem their reward points during checkout.
In conclusion,
Magento 2 Enterprise Reward Points is a valuable tool for businesses looking to enhance customer loyalty and engagement.
By implementing a reward points program, eCommerce stores can incentivize their customers to make more purchases and drive repeat business.
With features like multiple earning rules, easy redemption, and email notifications, such a program could become a flexible and customizable solution for businesses of all sizes.
Overall, investing in a reward points program can be a smart strategy for businesses looking to stand out in a crowded e-commerce marketplace and build long-term relationships with their customers.
