Many Apple users keep their old iPads despite new releases
While nearly every user gets rid of their old iPhone when they get a new one, iPad owners are more likely to repurposes older devices for uses beyond their original intended function.
In the twelve months ending March 2024, 67% of repeat iPad buyers retained their old iPads, compared to only 41% of iPhone buyers who kept or handed down their previous iPhones. The behavior highlights unique aspects of iPad usage and customer loyalty.
The necessity of replacing old devices also differs between iPad and iPhone users. About 23% of iPad upgraders replaced their device due to loss, theft, or damage, compared to only 6% of iPhone upgraders. The new data from Consumer Intelligence Research Partners (CIRP) suggests that iPads are less frequently replaced out of necessity, further reinforcing their longevity and usefulness.
The trend suggests that older iPads remain functional and desirable even as new models are released. For many, the need to upgrade to the latest iPad isn’t as urgent, allowing the older devices to serve more roles in households.
The difference indicates that users value keeping their old iPads more than selling them. Moreover, the retained value and utility of old iPads often outweigh the benefits of trading them in for a small financial return.
