Although there isn’t much of an age difference in Apple device ownership, iPhone owners do have some gender variance.
The numbers between genders aren’t significantly different but reveal that 12% of female customers bought an iPhone 14 or 14 Plus, compared to 8% of male customers. Among men who purchased a new iPhone in 2022, 41% own either an iPhone 13 Pro/Max or iPhone 14 Pro/Max, as opposed to 33% of women.
“We aren’t going to explore broader gender questions about motivation behind iPhone choices,” the firm writes. “Our database does not address ego, technology comfort, selfie habits, or hand-size issues relating to selecting a premium phone. We leave that speculation to the reader…”