Source: Daniel Rubino / Windows Central
Microsoft CEO Satya Nadella recently spoke with the Financial Times about the company’s recent acquisition of Activision Blizzard. The executive also related Microsoft’s growth in the gaming industry to the metaverse, which Nadella claims is “essentially the next internet.”
The interview between Richard Waters from the Financial Times and Nadella starts with Microsoft’s purchase of Activision Blizzard for $68.7 billion. Nadella explains how gaming is more than a “side bet” by Microsoft. The meeting later transitions to a discussion about the metaverse.
Nadella draws parallels between building the metaverse and creating video games. He explains that making games is about creating a world that people can interact in and interact with. He notes that Microsoft already has experts who know how to make interactive virtual spaces that allow people to perform tasks and communicate with others in a virtual world.
“Take what’s happening with the metaverse. What is the metaverse? Metaverse is essentially about creating games. It is about being able to put people, places, things [in] a physics engine and then having all the people, places, things in the physics engine relate to each other,” said Nadella.
The CEO takes it further by saying that people already interact in games in a similar way to what we’ll see in the metaverse in the future.
“You and I will be sitting on a conference room table soon with either our avatars or our holograms or even 2D surfaces with surround audio. Guess what? The place where we have been doing that forever… is gaming,” explained Nadella.
In the eyes of Nadella, Microsoft’s experience in gaming gives it a leg up when moving into the metaverse.
“To me, just being great at game building gives us the permission to build this next platform, which is essentially the next internet: the embodied presence. Today, I play a game, but I’m not in the game. Now, we can start dreaming [that] through these metaverses: I can literally be in the game, just like I can be in a conference room with you in a meeting. That metaphor and the technology… will manifest itself in different contexts,” said Nadella.
While the metaverse is a hot topic these days, Microsoft’s approach to it hasn’t pleased everyone. Our News Editor Robert Carnevale argued that big tech, including Microsoft, doesn’t have a clear vision for what the metaverse is.
Nadella also shared thoughts on the metaverse in November 2021, though those comments focus primarily on working within the metaverse.
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