Unsurprisingly, Microsoft has also slipped ads into Windows Copilot on Windows 11. The adverts are visible on specific search queries, such as prompts like “compare Amazon Prime with Netflix.” In search queries described above, you might see adverts for Amazon Prime within Windows 11’s Copilot interface.
This shouldn’t be a surprise since Windows Copilot is Bing Chat running in Microsoft Edge’s WebView. While Google has long capitalised on ads within their platforms, Microsoft seems to be taking a leaf from their book. They, too, have shown interest in monetising Bing Chat AI, which costs a lot of money to keep running for free.
Bing Chat hasn’t been around for long, but it’s popular in the community, particularly those who do not like paying ChatGPT for GPT-4 and DALL-E subscriptions. While ads in Bing are acceptable, users aren’t happy with ads coming to Windows Copilot, a feature built into the Windows 11 operating system.
In a message to Windows Latest, a user who confirmed seeing ads in Windows Copilot asked a valid question: why they’re being bombarded with advertisements despite purchasing a Windows license? They argue that they’ve already paid for the service, so the presence of ads feels unjust.
Windows Copilot isn’t for everyone.
The Copilot is a new feature that takes little space on the device and is entirely optional. If you don’t like Windows Copilot, you can disable it using the Group Policy editor.
Microsoft’s introduction of ads into the Windows 11 Copilot raises eyebrows but offers another perspective. In an era monopolised by Google’s search engine, Microsoft’s bid to stay relevant through this feature is understandable. After all, sustaining the Bing AI, especially when offered for free, requires some form of revenue generation.
Bing Chat might be a relatively new entrant in the digital world, but it’s quickly gaining traction, especially among those reluctant to subscribe to platforms like ChatGPT for accessing GPT-4 and DALL-E services. Mi
While integrating ads might be a monetising strategy for tech giants, it’s essential to strike a balance. Especially when users have already paid for Windows. Perhaps, Microsoft could make the ads within Copilot optional on Windows 11?
