Formerly known as Keep Truckin’, in 2022, this company changed its name to Motive after building the company with the former name for the prior 9 years. The reason for the name change was that they wanted to apply the services they could provide, namely connectivity and automation, across more than just the trucking industry, such as to agriculture, energy and field service. The goal was to be able to scale these businesses via an integrated platform for managing the physical operations.
Motive is a larger player in fleet management operations, with over 120,000 customers served, covering the whole spectrum from small businesses to Fortune 500 companies, with everything in between. Among its clients, Motive can count Flying Star Transport, Kansas City Limousine, Sierra Mountain Express, and West Coast Distributing. Motive claims that its customers through its technology have a 22% reduction in accidents, a 20% improvement in utilization, and an impressive 25% reduction in insurance premiums.
Motive fleet management: Pricing
Motive is unfortunately yet another example of opaque pricing in this area of fleet management. On their website, we were not able to find any specific prices, nor were we able to discern the pricing structure or tiers available of plans. Rather, the company expects potential customers to be in touch for a custom quote. While we respect the process of pricing the plan once you understand the needs, and that a new customer may not even be aware of what the options are, we still think that some more information upfront to potential customers would benefit everyone.
Searching around the internet, we are able to glean some info, although it may not be the latest prices. Still, at least it gives a ballpark of what to expect.
The Motive ELD runs a one-time cost of approximately $150 for the device, with subscription fees starting at about $25 each month. Electronic logs can range in price from free on up to $50 per month. Overall, these prices look to be affordable among fleet management plans, and with the insurance and accident reduction benefits indicated, can easily pay for themselves over time.
Motive fleet management: Features
Motive Fleet Management is a comprehensive solution designed to help businesses efficiently manage their vehicle fleets. Here are some key features typically associated with Motive Fleet Management:
Vehicle Tracking and GPS: Fleet management systems typically include GPS technology to track and monitor the location of vehicles in real-time. This feature enables businesses to have a clear overview of their fleet’s movements, optimize routes, and improve overall efficiency.
Asset and Maintenance Management: Fleet management systems often offer tools to track and manage the maintenance and servicing schedules of vehicles. This feature helps businesses ensure that vehicles are properly maintained, reducing the risk of breakdowns and maximizing their lifespan.
Fuel Management: Effective fuel management is critical for fleet operations. Fleet management software may include features that help monitor fuel consumption, identify inefficient driving patterns, and detect instances of fuel theft or unauthorized usage. These capabilities enable businesses to reduce fuel costs and improve overall fuel efficiency.
Driver Behavior Monitoring: Many fleet management systems incorporate driver behavior monitoring to encourage safe and responsible driving. These systems can provide insights into factors such as speeding, harsh braking, and aggressive acceleration. By monitoring and addressing poor driving habits, businesses can enhance safety, reduce accidents, and minimize vehicle wear and tear.
Route Planning and Optimization: Optimizing routes is essential for fleet efficiency. Fleet management systems can analyze traffic patterns, road conditions, and other factors to suggest the most efficient routes for drivers. This feature helps minimize fuel consumption, reduce travel time, and enhance customer service by ensuring timely deliveries.
Vehicle Diagnostics: Fleet management solutions may integrate with the vehicle’s onboard diagnostics system to monitor the health and performance of individual vehicles. This allows businesses to proactively identify maintenance issues, schedule repairs, and avoid costly breakdowns.
Reporting and Analytics: Fleet management systems often provide comprehensive reporting and analytics tools. These features enable businesses to generate customized reports, analyze fleet performance metrics, and gain valuable insights into areas for improvement. Data-driven decision-making helps optimize fleet operations, reduce costs, and increase overall productivity.
Integration and Scalability: Fleet management solutions can integrate with other business systems, such as accounting or dispatching software, to streamline operations and improve data accuracy. Additionally, these systems are often scalable, allowing businesses to easily add or remove vehicles and adapt to changing fleet sizes and requirements.
It’s important to note that specific features may vary depending on the fleet management software provider and the needs of the business.
Motive fleet management: Support
The support for Motive is decent. There is 24/7 direct support available with a toll free number listed. There is also the option for a chat that starts with a bot, and can transition to support as needed. Finally, there is a direct email address. This is pretty complete, with the only options missing ones that are less used these days, such as snail mail and fax. While we appreciate that the hours are listed as 24/7, there is no turnaround time indicated.
There is also a Help Center for those that want the resources to deal with the problem themselves, which includes a search bar. It consists of a series of FAQ’s, organized around multiple categories including Dispatch & Workflow, Tracking & Telematics and Maintenance. We did not find any webinars, or video content.
Motive fleet management: Final verdict
Motive has an overall C- rating with the Better Business Bureau, and the 1 star rating, almost 100 complaints in the last year and that it is not accredited back this up. Aside from that, we like the feature set, and the 24/7 phone support, but would like to see some more pricing info upfront.
