While some companies, including Spotify, Amazon, and Patreon, have been quick to jump at the opportunity to add external payment links to their apps, Netflix is taking a slower approach.
As reported by The Verge, Netflix’s Chief Product Officer Eunice Kim had the following to say in a call with the press on Wednesday:
“We’re monitoring that situation very closely, and we don’t have anything more to share at this time. But we’ll just continue to abide by the App Store policies until we hear more about how to best implement any changes going forward.”
Following an injunction in the Epic v. Apple case last week, Apple was forced to update its App Store Guidelines to allow developers to link to external payment methods without any fees or special entitlements. For example, Spotify has added the ability to easily subscribe to its service and upgrade from free to paid plans.
Amazon updated its iOS app yesterday with a “Get Book” button that lets users jump directly to the Amazon website to complete their purchases. For Netflix, the App Store changes would allow it to advertise prices for its plans and use more robust links that take users directly to their account management pages.
Apple, meanwhile, says that it strongly disagrees with the court’s decision. While it is complying with the ruling in the interim, it has also already filed an appeal.
My favorite iPhone accessories:
Follow Chance: Threads, Bluesky, Instagram, and Mastodon.
FTC: We use income earning auto affiliate links. More.
