Just over a year after raising prices for its standard and premium plans, Netflix is increasing them again. Starting today for users in the US and Canada, subscriptions are going up around 11% for every tier and now its premium plan costs 4x Apple TV+.
Netflix updated its pricing on its website today. Notably, the premium plan is jumping the most going from $17.99 to $19.99/month (via CNBC).
Meanwhile, the standard plan is going from $13.99 to $15.49 with the basic plan that only offers access from 1 device at a time is jumping from $8.99 to $9.99.
The latest price increase marks the third hike in roughly three years and today’s news has sent Netflix stock up almost 3% at the time of writing.
As we noted last time around, while Apple TV+ has extended free trials over the last few years to bolster its subscribers base, Netflix raising prices yet again shows its dominance in the streaming space.
With Apple TV+ at $4.99 a month, Netflix’s premium plan is now 4x more expensive.
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