12/10 Update below. This post was originally published on December 8
iPhone 15 leaks have already revealed Apple’s ambitious plans for its next-generation smartphones. But now new information says those ambitions come with a heavy price.
Working with Howtoisolve, influential industry insider LeaksApplePro has released a truckload of new iPhone 15 information, including price increases that will likely shock US buyers.
Flat-edged iPhone 15 Ultra concept based on leaks
Last month the leaker revealed that the bill of materials for the iPhone 15 Ultra, Apple’s new name for its ‘Pro Max’ models, will increase by up to $100. Now LeaksApplePro states that the iPhone 15 Ultra will have a starting price as high as $1299 — a $200 increase on the iPhone 14 Pro Max, and the biggest single generational jump in iPhone history.
“It’s going to be a more expensive iPhone. Even in the United States,” the leaker explains. “Apple has been losing margins year after year. Rising production costs and inflation, that makes the money the company has in the bank worth less, have finally broken the camel’s back.”
LeaksApplePro states that “we don’t know the situation for the other devices in the line-up.” That said, with a $1299 starting price potentially seeing the iPhone 15 Ultra rise as high as $1799 for the 1TB model, this is likely to have a knock-on effect on the rest of the range because Apple doesn’t like to have a gulf between products in the same lineup.
Apple iPhone 15 Ultra render based on the recent rumors of curved edges
On the flip side, the iPhone 15 Ultra will give you more for your money. LeaksApplePro states that the iPhone 15 Ultra will ship with a minimum of 256GB (double the current 128GB entry point), easing some of the price rise pain.
In addition, the leaker reiterates that the new model will come with dual front-facing cameras, USB-C with Thunderbolt 4 (40Gbps) will replace the Lightning port with its USB 2.0 speeds (480Mbps/0.48Gbps), and “it will be made of out titanium” — something which comes with significant strength and price increases.
12/10 Update: Speaking to me, LeaksApplePro has provided further information about Apple’s use of titanium in the iPhone 15 range. Following a recent leak from popular fellow industry insider ShrimpApplePro that Apple will bring titanium to all iPhone 15 models, not just the iPhone 15 Ultra, LeaksApplePro says this is categorically incorrect.
“That’s not true,” LeaksApplePro argues, saying it will be “Ultra only (maybe the 15 Pro but definitely not the 15 and 15 Plus).”
Given the cost of titanium, this makes sense. Because it is 3-4x stronger than the stainless steel used in the iPhone 14 Pro and Pro Max, some might argue that this reduces the pricing as less will be needed to make a chassis that is as strong, if not stronger.
The problem with that argument is Titanium is currently priced at $35-50 per kilogram, compared to $1-1.50 per kilogram for stainless steel. It’s a colossal difference and surely puts it out of reach for standard iPhones.
As such, to my mind, the question becomes more about whether Apple will complicate its supply chain with three different chassis materials (aluminum for standard models, stainless steel for the iPhone 15 Pro and titanium for the iPhone 15 Ultra), or stick to two. This would likely mean an upgrade to stainless steel for standard models, because downgrading the iPhone 15 Pro is unlikely to be an option.
And there is one final, fascinating titbit: “Apple is only considering one colour for the iPhone 15 Ultra, and it’s the same colour as the Apple Watch Ultra [silver]. I don’t know if that will be the only colour available in September, or if there will be more, but as of today none of my sources have seen any colour other than the same as the Apple Watch Ultra.”
Yes, the iPhone 15 Ultra looks set to drive iPhone prices higher than ever, but it also looks like the most exciting and ambitious smartphone Apple has released in years.
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