Apple has released some of the first video ads for the iPhone 16e on its release day, including six new shorts plus a traditional video ad. The videos hit on a variety of talking points and feature promotions, but all seemingly supporting a single message: the iPhone 16e is the best iPhone for the average person.
iPhone 16e battery life, durability, AI support, and more are highlighted
Apple’s new iPhone 16e ads focus on:
- durability, because per Apple the average person drops their phone 208 times per year
- battery life, since the 16e has the best ever in this size of iPhone
- the camera, which does so much that “maybe one camera is all you need”
- two videos focus on Apple Intelligence features like Genmoji and Clean Up
- and finally my personal favorite, an ad that calls the new model “future proof” by showing a man next to his several-years-older self
Then, of course, there’s the main ‘Meet iPhone 16e’ video. Which for some reason I don’t quite understand features a blue inflatable guy dancing with the new iPhone.
Overall, I think Apple’s new iPhone 16e ads do a good job of hitting on the features that its target market will care about. It truly is a solid option for users who don’t want to buy another iPhone for a long time.
What do you think of the new iPhone 16e videos? Let us know in the comments.
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