Warner Bros. Discovery
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The new service that combines HBO Max and Discovery+ has been officially announced, and confirms the rumored “Max” name.
At a news conference on the on the Warner Bros. Studio property, Warner Bros. Discovery has finally unveiled the announcement.
Initially announced in August 2022 after WarnerMedia merged with Discovery, executives made plans to launch a unified service to compete better with Apple TV+, Netflix, and other streaming services.
The original launch of the streamer wasn’t set until the summer of 2023, but the company moved up the launch to May 23, according to Variety. The Discovery+ service will also remain as a separate service over concerns that the company would lose subscribers.
CEO David Zaslav confirmed the name of the combined service to be Max, which has long been rumored. Warner Bros. Discovery streaming chief JB Perrette revealed the May 23 launch date.
“Max is the one to watch, because it’s home to shows that have a supersized effect on people and culture,” Zaslav said during the presentation. “It’s streaming’s version of must-see TV.”
There will be several pricing tiers for the Max streamer. A plan with ads will be $9.99 per month, an ad-free plan for $15.99 per month, and an Ultimate Ad-free plan at $19.99 per month, with various benefits.
