The rumor mill was unclear on whether we were going to see an Apple Watch Ultra 3 announced today, and the naysayers were right: there was no new model of the high-end Watch. Instead, Apple announced a new satin black titanium version of the Ultra 2.
The original Apple Watch Ultra was launched in 2022, and was primarily positioned as a rugged model for those into adventure activities like rock climbing and scuba diving …
However, the larger screen size and longer battery life meant that it also proved popular with those who did nothing more adventurous than trying a new brand of tequila at their local bar.
The Ultra 2 left the design unchanged, offering only a slightly faster chip, a brighter display, and improved ultra wideband tech.
This year’s Apple Watch Series 10 offers an even larger screen size as the Ultra. Since that was a large part of the appeal, it may be that Apple expected relatively few people to pay the premium for a new Ultra model. A new black titanium option for the existing model does, however, offer a possible upsell route for the company.
Apple says that the finish is designed to be scratch-resistant.
New bands have also been announced, including a titanium Milanese band and an Hermés band. Pricing starts at $799.
Catch up with the rest of the event in our news hub.
Photo: Apple
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