In the latest report on the global market in Q3, Omdia’s numbers echo Canalys – shipments are better than in Q2 but worse than Q3 2021.
In Q3, the market recorded a modest 2.5% increase over Q2 but a 7.6% decrease year over year.
Samsung retained its top spot with a total of 64.1m units shipped – a 3% improvement over Q2 but a 7.4% dip compared to the same period last year. Apple was in second with 52.2m iPhones shipped – a modest 2.6% improvement on last year. Huawei was the only other maker that didn’t suffer a decrease in shipments YoY.
Chinese makers were hit the hardest. Xiaomi shipped 40.5m phones, an 11.2% decrease over last year. Oppo sold 29.1m units – down 18.9% YoY, while vivo’s 25.3m phones represent a decrease of 22.4%. Transsion shipped 15.1m – 21.7% less than in Q3 of 2021. Realme was down by 11.7% over last year.
Honor mostly stayed flat, shipping 14.2m phones to last year’s 14.5m.
Omdia’s report cites the decline of the Chinese phone market, pandemic-related lockdowns of Chinese cities, the Russia-Ukraine war, political conflict in India, and the general economic downturn as the reasons behind the decrease in shipments. The trend will likely continue in Q4.
